Academic Advisory Board

Our Academic Advisory Board is made up of world-renowned marketing scientists who have deep experience and credentials in marketing measurement with a track record of innovation. Board members will offer expertise and insight to support MarketShare’s ongoing work in providing practical, credible solutions for measuring and improving the financial return from marketing investments. 

Makoto Abe Makoto Abe Professor, The University of Tokyo, Faculty of Economics Full bio
Eric Bradlow Eric Bradlow K.P. Chao Professor, Professor of Marketing, Statistics and Education, Wharton Full bio
Marnik Dekimpe Marnik Dekimpe Research Professor of Marketing, Tilburg University and Professor of Marketing, Catholic University Leuven (Belgium) Full bio
Dominique Hanssens, PhD Dominique Hanssens, PhD Bud Knapp Professor of Marketing, UCLA Full bio
Gary Lilien Gary Lilien Distinguished Research Professor of Management Science, Penn State Full bio
Dave Reibstein Dave Reibstein William S. Woodside Professor of Marketing, Wharton Full bio
John Roberts John Roberts Professor of Marketing, London Business School and Australian National University Full bio
Gerard Tellis Gerard Tellis Professor of Marketing Management, and Organization, USC Marshall School of Business Full bio
Michael Trusov Michael Trusov Assistant Professor of Marketing, Robert H Smith School of Business, university of Maryland Full bio