Our Team: Clear Thinkers, Experienced Doers

We bring expertise and combine it with science and technology to give you products and solutions that provide insights into your company and dramatically improve the return on your marketing investments.

Our management includes senior technologists, engineers and marketing executives with experience at some of the largest and most recognized companies in the world.

Wes Nichols Wes Nichols Co-founder & CEO
  • CRM, data mining and analytics software background
  • CEO, TBWA digital business
  • Founder Direct Partners, CRM technology firm
  • 25-year career in marketing analytics and optimization
Full bio  | LinkedIn
Jon Vein Jon Vein Co-founder & CEO
  • Engineer and computer sciences background
  • Engineer - Hughes
  • COO, Public media company, Film Roman
  • COO, global media company, AMG
Full bio  | LinkedIn
Iván Markman Iván Markman COO
  • Head of Corporate Strategy, Yahoo!
  • CFO, North America, Yahoo!
  • Category Management, P&G
  • Consultant, Booz Allen Hamilton
Full bio  | LinkedIn
Simon Heyrick Simon Heyrick Chief Financial Officer
  • Chief Accounting Officer, Green Dot Corp
  • SVP Enterprise Risk Management, IndyMac Bank
  • Auditor, KPMG
Full bio  | LinkedIn
Brian Bailard Brian Bailard Chief Revenue Officer
  • Head of Global Strategic Sales, HootSuite
  • VP Global Sales, Socialtext
  • SVP Global Sales, Lyris
Full bio  | LinkedIn
Dirk Beyer Dirk Beyer EVP, Chief Science & Innovation Officer
  • Chief Scientific Officer, M-Factor, Inc.
  • Principal Scientist, Hewlett-Packard Laboratories
  • Scientist and Project Manager, Hewlett-Packard Laboratories
Full bio  | LinkedIn
Dominique Hanssens, Ph.D Dominique Hanssens, Ph.D Co-founder & Partner
  • Bud Knapp Professor of Marketing, UCLA
  • Executive Director, Marketing Science Institute
  • Co-author, "Market Response Models: Econometrics and Time-Series Analysis"
Full bio
Kathy Bachmann Kathy Bachmann EVP, Managing Director
  • Marketing Leader, Quest Diagnostics
  • Group VP Marketing, Cendant
  • VP Strategy, Merrill Lynch
  • Director Strategy, American Express
  • Consultant, A.T. Kearney
Full bio  | LinkedIn
Heath Podvesker Heath Podvesker EVP, Global Accounts
  • Microsoft business lead, Wunderman
  • CRM and analytics lead, TBWA/TEQUILA
  • Senior Executive, X+1
  • Technology practice, Deloitte
Full bio  | LinkedIn
Lucien van der Hoeven Lucien van der Hoeven EVP, Managing Director EMEA
  • Board Member, Europanel
  • Managing Director, GfK
  • Managing Directtor, CTG
Full bio  | LinkedIn
Shigeyuki Tomomatsu Shigeyuki Tomomatsu EVP, Managing Director, APAC
  • VP Marketing, Yahoo! JAPAN
  • Director of Strategic Planning and Brand Communication, GE
  • Senior Brand Manager, Coca-Cola Japan
Full bio  | LinkedIn
Satya Ramachandran Satya Ramachandran SVP Engineering, Managing Director
  • Co-founder, VP Engineering at JovianDATA
  • Architect Real Time Analytics at Celequest
  • Lead Engineer, Cluster Management, 3PARData
  • Architect Distributed Systems, Sybase
Full bio  | LinkedIn
Tanwir Danish Tanwir Danish SVP Product Management
  • Associate Director, Merkle Inc
  • Marketing Database Analyst, State Farm Insurance
  • Engineer II, RTI International
Full bio  | LinkedIn
Jean-Philippe Durrios Jean-Philippe Durrios SVP Global Operations
  • Director of Operations, Target Media Partners
  • Sr. Mgr. Revenue Strategy, Spot Runner
  • Business Manager, Yahoo!
Full bio  | LinkedIn
William Merchan William Merchan SVP Strategic Alliances & GM Dynamic Pricing
  • GM Consumer Electronics, Blue Microphones
  • Senior Manager Business Development, Yahoo!
  • Brand Management, The Walt Disney Company
Full bio  | LinkedIn