Events

Optimizing Advertising Analytics using Big Data with AWS

March 26, 2013: AWS and MarketShare, an APN Premier Consulting Partner, invite you to join this live webinar to learn how customers are using Cloud based Big Data solutions to enable data-driven innovation. Marketers are spending an increasing amount of their budgets in digital channels and it's critical for businesses to accurately report and forecast the impact of each dollar spent. AWS and MarketShare can help you optimize your predictive analytics and allocation decisions driving greater ROI.

Discover best practices managing your attribution models across digital channels to improve reporting and forecasting.

Key take-aways include:

Gain insights to transform your approach to marketing analytics
Understand the ideal combination of Marketing and Sales actions to drive ROI
Identify the true "interaction effects" between marketing programs
Determine amount of spend relative to increase use of digital media to drive engagements
Discover online/social media tactice that enable improved sales and outcomes

Who Should Attend:

CMO's, Marketing, Media and Digital Marketing Professionals

Presenters:

Jon Einkauf, Sr. Product Manager, Amazon Web Services
Wes Nichols, CEO, MarketShare

Date / Time:

Tuesday, March 26, 2013 - 10:00AM PDT / 1:00PM EDT

Register now for the webinar.

Anupam Singh @ AWS re:Invent

MarketShare CTO Anupam Singh will be speaking at the Amazon Web Services re:Invent conference. His breakout session, "Marketing @ Big Data Scale," will discuss the impact of big data on the marketing analytics ecosystem.

As the complexity of marketing channels increase, and their need to be updated in real time grows, MarketShare's engineering team has been able to use AWS to allow marketers to be more accurate and agile in their planning and forecasting. This includes innovations (and many patents) in big data access paterns for analytics, distributed orchestration of math execution, and resource management in the cloud.

The event takes place November 27-29, 2012 at the Venetian in Las Vegas, NV.

Visit the re:Invent conference website for more information.

Jim Stengel @ Japan Marketing Association

MarketShare Advisor Jim Stengel (former GMO of P&G, CEO of Jim Stengel Company, author of "Grow') will be speaking at the Japan Marketing Association on November 5th. The lecture will be titled "The practice of integrated marketing management and the role of the CMO".

He will be joined by MarketShare COO Iván Markman who will be speaking on best practices in optimization to drive business growth and profitability based on his experience engaging with many of the top global brands and as head of MarketShare’s international business. Both will also participate in a panel entitled “Integrated Marketing Management and the CMO Function”.

The event takes place in Tokyo, November 5th from 2 - 6 PM at the YAMADA Building 9F 3-5-27 Roppongi, Roppongi, Minato-ku, Tokyo.

Please visit the JMA page for more information (Japanese only - English translation via Google available)

Wes Nichols @ Forbes CMO Summit: "Data is the New Black"

November 7-9, 2012: MarketShare CEO Wes Nichols will be Forbes CMO Summit in Naples, FL. He will be moderating a panel called "Data is the New Black".

Please visit the Forbes CMO Summit page for more information.

Jon Vein featured in Adobe Live Debate: How do we prove the value of marketing?

October 25, 2012: Adobe Digital Marketing hosts a live online debate, "How do we prove the value of marketing?" Featuring MarketShare CEO, Jon Vein, and Olivier Blanchard, author of "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization".

Starting at 9 AM PST on Thursday, October 25, the event is hosted by Michael Brito, SVP Edelman Digital. For more information, see Adobe Digital Marketing's Facebook invitation.

You can watch the replay of the debate here and you can follow the discussion on Twitter with the hashtag #MetricsNotMyths.

MarketShare Keynoting at IBM Education Forum - Bangalore, India

Anupam Singh, VP Technology at MarketShare will be keynoting at the IBM Education Forum "I-CARE 2012" on October 19, 2012. He will describe MarketShare's experience using and innovating with the Amazon Web Services and Hadoop platforms.

eMetrics Summit: Analytics Finds Sweet Spot for Social in the Marketing Mix

October 1, 2012: MarketShare EVP Pat LaPointe will be a keynote speaker at the eMetrics Summit, September 30 - October 4, in Boston, MA.

Pat will be sharing analysis of how social media fits into today's marketing mix using examples from 10 different industry sectors. He will be discussing how actionable insights can be drawn from social media with modern techniques in social media measurement.

For more information, visit eMetrics' web page.

Big Data Marketing in the AWS Cloud: Improving Cross-Media Effectiveness

September 26, 2012: Learn how more and more customers are using AWS to manage Big Data enabling data-driven innovation.

AWS and MarketShare, a leading cross-media analytics solution partner, invite you to attend a live webinar to learn how MarketShare Planner, a web-based, cross-media analytics solution is changing the way marketers and agencies plan media. Gain an understanding how to use advanced econometrics to connect marketing investments with revenue and profit on the AWS Cloud. Speakers from AWS and MarketShare will provide insights relative to:

Industry leading practices delivering cross-media analytics solutions for global marketers.
Learn about Marketshare Planner platform business benefits.
Enable agencies to add valuable offerings to win business and improve operation efficiencies.
Gain knowledge about AWS Big Data offerings.

Presenters:

John Gannon, Business Development Manager, AWS
William Merchan, VP Business Development, MarketShare

The event will take place Wednesday, September 26th, at 10 AM PST/1 PM EST.

Register for the webinar Big Data Marketing in the AWS Cloud: Improving Cross-Media Effectiveness now.

COO Iván Markman @ IBM Performance 2012

May 8, 2012: MarketShare COO Iván Markman will be presenting at IBM's Performance 2012 in Huntington Beach, CA.

Iván's presentation is titled "Derive Insight About Customers From Cross-Platform Analytics", and discusses how cross-platform analytics can help you clean, match, and integrate marketing and advertising data for insight about your customers that can lead to better targeting and even increased revenues. It also covers how you can build the architecture necessary for managing your data and analytics.

CEO Wes Nichols Speaking at HBS About Analytics 2.0

May 4, 2012: MarketShare CEO Wes Nichols will be speaking at Harvard Business School to CEOs and CMOs about how companies are creating asymmetric advantage through Analytics 2.0, driving tangible incremental business performance. Other notable speakers include A.G. Lafley, former Chairman and CEO of Procter & Gamble, Eugenio Minvielle, CEO North America of Unilever, and Ajay Banga, President & CEO of MasterCard Worldwide.

The event will take place Friday, May 4th at the Harvard Business School Theory and Practice in Marketing Conference.

MarketShare @ Amazon Web Services’ Big Data and HPC in the Cloud Event

April 27, 2012: MarketShare's Vice President of Technology, Anupam Singh, will speak on the importance of Amazon Elastic MapReduce (EMR) in building advanced analytics applications.

MarketShare has been leveraging Amazon Web Services (AWS) for their cloud computing needs and have used their architecture to create highly scalable, high performance analytics platforms for marketers.

The session will be held at 10 AM on April 27, 2012.

Press release

[Webinar] Making Analytics Work for You - The Formula for Smarter Marketing Decisions

Join MarketShare and Forrester for a free webinar about marketing analytics, marketing mix modeling, and how to improve your strategic marketing decision-making.

When: Wednesday, April 18th @ 2:30 PM PST

Who: Hosted by Pat LaPointe, MarketShare EVP / MarketingNPV Editor-in-Chief, featuring Luca Paderni, Forrester VP Analyst serving CMOs & marketing leadership professionals.

Wes Nichols @ Wells Fargo Technology Transformation Summit

MarketShare CEO, Wes Nichols, will be speaking on a panel at the 2nd annual Wells Fargo Technology Transformation Summit. The panel is an opportunity for technology innovators and business leaders to discuss the explosion in data, advertising technology, cloud computing, and analytics.

The panel session will explore how the massive data explosion is creating a new wave of opportunity for driving business value and will be moderated by industry veteran Peter Stabler.

The event will take place at the St. Regis Hotel in San Francisco, CA on Wednesday, April 4th and 11:45 AM.