Thursday, October 31, Loyalty360 will be presenting a webinar on effective real-time marketing resource allocation. Featuring Wes Nichols, CEO of MarketShare, and Anik Roy, Senior Solutions Manager at SAP, you will learn the latest approaches to quantifying marketing's actual business impact, as well as the path to accelerate transformation in your marketing organization.
Charles Schwab's former CMO, Becky Saeger, will be a keynote speaker at AdTech Tokyo on September 18th. Sharing the stage with her during the "CMO 2.0" discussion will be MarketShare COO Ivan Markman, who will be featured as a panelist.
For more information on AdTech Tokyo, please visit http://www.adtech-tokyo.com/en/
CEO Wes Nichols is speaking at the Destination Marketing travel conference, the largest gathering of travel marketers from around the world.
Heath Podvesker, EVP, EMEA and global accounts, will be speaking at Interact Barcelona 2013 about “Winning multi-screen strategies”. He will speak about breaking down the silos of marketing analytics to become more relevant in our multi-screen world. With advancements in technology/devices, the definition of 'screen' is no longer confined to televisions or computers but to everything fro
m mobile phones to digital billboards. This provides great opportunities for markers and a new realm of exciting complexity for marketing science.
Furthermore, MarketShare will be this year’s sponsor of the IAB Europe Research Awards. Heath Podvesker says “MarketShare is delighted to be this year’s sponsor of the IAB Europe Research Awards. These awards recognise the critical role research and analysis play in marketing and strategy. MarketShare often integrates research into our models when working on marketing effectiveness programmes for our clients. It is a great opportunity to celebrate the importance of this capability and the outstanding teams behind it.”
Interact is the essential meeting-place where leading European advertisers, industry experts, agencies and media owners gather for digital insight, debate and inspiration in Barcelona.
Now in its seventh year, it offers all the elements for building winning business strategies: a thought-provoking conference programme with leading industry figures, interactive workshops and plenty of networking opportunities. In addition to the conference programme, the MIXX and Research awards are presented for creativity in advertising and best practice in research on 23rd and 24th May.
March 26, 2013: AWS and MarketShare, an APN Premier Consulting Partner, invite you to join this live webinar to learn how customers are using Cloud based Big Data solutions to enable data-driven innovation. Marketers are spending an increasing amount of their budgets in digital channels and it's critical for businesses to accurately report and forecast the impact of each dollar spent. AWS and MarketShare can help you optimize your predictive analytics and allocation decisions driving greater ROI.
- Gain insights to transform your approach to marketing analytics
- Understand the ideal combination of Marketing and Sales actions to drive ROI
- Identify the true "interaction effects" between marketing programs
- Determine amount of spend relative to increase use of digital media to drive engagements
- Discover online/social media tactice that enable improved sales and outcomes
- CMO's, Marketing, Media and Digital Marketing Professionals
- Jon Einkauf, Sr. Product Manager, Amazon Web Services
- Wes Nichols, CEO, MarketShare
- Tuesday, March 26, 2013 - 10:00AM PDT / 1:00PM EDT
MarketShare CTO Anupam Singh will be speaking at the Amazon Web Services re:Invent conference. His breakout session, "Marketing @ Big Data Scale," will discuss the impact of big data on the marketing analytics ecosystem.
As the complexity of marketing channels increase, and their need to be updated in real time grows, MarketShare's engineering team has been able to use AWS to allow marketers to be more accurate and agile in their planning and forecasting. This includes innovations (and many patents) in big data access paterns for analytics, distributed orchestration of math execution, and resource management in the cloud.
The event takes place November 27-29, 2012 at the Venetian in Las Vegas, NV.
MarketShare Advisor Jim Stengel (former GMO of P&G, CEO of Jim Stengel Company, author of "Grow') will be speaking at the Japan Marketing Association on November 5th. The lecture will be titled "The practice of integrated marketing management and the role of the CMO".
He will be joined by MarketShare COO Iván Markman who will be speaking on best practices in optimization to drive business growth and profitability based on his experience engaging with many of the top global brands and as head of MarketShare’s international business. Both will also participate in a panel entitled “Integrated Marketing Management and the CMO Function”.
The event takes place in Tokyo, November 5th from 2 - 6 PM at the YAMADA Building 9F 3-5-27 Roppongi, Roppongi, Minato-ku, Tokyo.
November 7-9, 2012: MarketShare CEO Wes Nichols will be Forbes CMO Summit in Naples, FL. He will be moderating a panel called "Data is the New Black".
October 25, 2012: Adobe Digital Marketing hosts a live online debate, "How do we prove the value of marketing?" Featuring MarketShare CEO, Jon Vein, and Olivier Blanchard, author of "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization".
Starting at 9 AM PST on Thursday, October 25, the event is hosted by Michael Brito, SVP Edelman Digital. For more information, see Adobe Digital Marketing's Facebook invitation.
You can watch the replay of the debate here and you can follow the discussion on Twitter with the hashtag #MetricsNotMyths.
Anupam Singh, VP Technology at MarketShare will be keynoting at the IBM Education Forum "I-CARE 2012" on October 19, 2012. He will describe MarketShare's experience using and innovating with the Amazon Web Services and Hadoop platforms.
October 1, 2012: MarketShare EVP Pat LaPointe will be a keynote speaker at the eMetrics Summit, September 30 - October 4, in Boston, MA.
Pat will be sharing analysis of how social media fits into today's marketing mix using examples from 10 different industry sectors. He will be discussing how actionable insights can be drawn from social media with modern techniques in social media measurement.
For more information, visit eMetrics' web page.
September 26, 2012: Learn how more and more customers are using AWS to manage Big Data enabling data-driven innovation.
AWS and MarketShare, a leading cross-media analytics solution partner, invite you to attend a live webinar to learn how MarketShare Planner, a web-based, cross-media analytics solution is changing the way marketers and agencies plan media. Gain an understanding how to use advanced econometrics to connect marketing investments with revenue and profit on the AWS Cloud. Speakers from AWS and MarketShare will provide insights relative to:
- Industry leading practices delivering cross-media analytics solutions for global marketers.
- Learn about Marketshare Planner platform business benefits.
- Enable agencies to add valuable offerings to win business and improve operation efficiencies.
- Gain knowledge about AWS Big Data offerings.
- John Gannon, Business Development Manager, AWS
- William Merchan, VP Business Development, MarketShare
The event will take place Wednesday, September 26th, at 10 AM PST/1 PM EST.
May 8, 2012: MarketShare COO Iván Markman will be presenting at IBM's Performance 2012 in Huntington Beach, CA.
Iván's presentation is titled "Derive Insight About Customers From Cross-Platform Analytics", and discusses how cross-platform analytics can help you clean, match, and integrate marketing and advertising data for insight about your customers that can lead to better targeting and even increased revenues. It also covers how you can build the architecture necessary for managing your data and analytics.
May 4, 2012: MarketShare CEO Wes Nichols will be speaking at Harvard Business School to CEOs and CMOs about how companies are creating asymmetric advantage through Analytics 2.0, driving tangible incremental business performance. Other notable speakers include A.G. Lafley, former Chairman and CEO of Procter & Gamble, Eugenio Minvielle, CEO North America of Unilever, and Ajay Banga, President & CEO of MasterCard Worldwide.
The event will take place Friday, May 4th at the Harvard Business School Theory and Practice in Marketing Conference.
April 27, 2012: MarketShare's Vice President of Technology, Anupam Singh, will speak on the importance of Amazon Elastic MapReduce (EMR) in building advanced analytics applications.
MarketShare has been leveraging Amazon Web Services (AWS) for their cloud computing needs and have used their architecture to create highly scalable, high performance analytics platforms for marketers.
The session will be held at 10 AM on April 27, 2012.
Join MarketShare and Forrester for a free webinar about marketing analytics, marketing mix modeling, and how to improve your strategic marketing decision-making.
When: Wednesday, April 18th @ 2:30 PM PST
Who: Hosted by Pat LaPointe, MarketShare EVP / MarketingNPV Editor-in-Chief, featuring Luca Paderni, Forrester VP Analyst serving CMOs & marketing leadership professionals.
MarketShare CEO, Wes Nichols, will be speaking on a panel at the 2nd annual Wells Fargo Technology Transformation Summit. The panel is an opportunity for technology innovators and business leaders to discuss the explosion in data, advertising technology, cloud computing, and analytics.
The panel session will explore how the massive data explosion is creating a new wave of opportunity for driving business value and will be moderated by industry veteran Peter Stabler.
The event will take place at the St. Regis Hotel in San Francisco, CA on Wednesday, April 4th and 11:45 AM.
March 22, 2012: MarketShare breakout & booth at Adobe Digital Marketing Summit
MarketShare will be at booth #141. A special announcement will be made regarding our next generation cross-channel marketing solution.
Attending the event? Stay up to date with our announcement.
Not attending the event? Find out more information about how we're changing the attribution game.
March 21, 2012: Wes Nichols (CEO) speaking at Signal SF - http://www.federatedmedia.net/events/8/
March 9, 2012: Kim Larsen teaching workshop at Predictive Analytics World - http://www.predictiveanalyticsworld.com/sanfrancisco/2012/net_lift_modeling.php