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International CES

Wes Nichols, MarketShare's co-founder and CEO, will be speaking on the "Big Data Revolution for Digital Marketing".

Monday, January 5th at 2:15pm

ANA Masters of Marketing Annual Conference


October 15–18, 2014
Rosen Shingle Creek, Orlando, FL

Join the nation’s chief marketing officers and leaders from the agency and media worlds for our industry’s signature event. This conference offers an opportunity to learn and engage with the leaders of the marketing community who have built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations.  And, the winner of the 2014 Marketing Analytics Leadership Award will be announced onstage Friday, October 17.


Strata Conference + Hadoop World


October 15-17, 2014, NYC

Strata + Hadoop World is where cutting-edge data science and new business fundamentals intersect—and merge. You'll learn business applications of data technologies by dissecting case studies, develop new skills through in-depth tutorials, share emerging best practices in data science, and build the future of your business.  MarketShare’s Anna Dorofiyenko will participate in the panel “Getting Big Data to Work: Agile Data Transformation in Hadoop”.


2014 Automotive Marketing Roundtable


October 14-16, 2014 • Bellagio Hotel, Las Vegas, Nevada

The AMR is an excellent opportunity for industry leaders representing OEMs, retailers, agencies, publishers, dealers, third-party websites, and affiliates to deliver an extraordinary array of valuable insights and perspectives on critical marketing issues facing the automotive industry. This event also provides a venue to network with experts and thought leaders across the automotive marketing industry. Don’t miss the session “TV Advertising Is Changing: Get In The Driver’s Seat” moderated by MarketShare’s Trey MacLeod.


2014 Marketing Analytics Leadership Award Finalists Revealed

MarketShare reveals the finalists for the 2014 Marketing Analytics Leadership Award at ANA’s new Masters of Measurement Conference in New York, Tuesday, September 23, 2014.

MarketShare Sponsors Exact Target Connections Conference

MarketShare sponsors Salesforce.com’s Exact Target Connections Conference, September 22 – 25 in Indianapolis.  Join us at the digital marketing event of the year.

Salesforce Connections Logo

[Webinar] Real-Time Marketing Optimizing and Allocating– Myth or Reality?

Thursday, October 31, Loyalty360 will be presenting a webinar on effective real-time marketing resource allocation.  Featuring Wes Nichols, CEO of MarketShare, and Anik Roy, Senior Solutions Manager at SAP, you will learn the latest approaches to quantifying marketing's actual business impact, as well as the path to accelerate transformation in your marketing organization.

For more information and to sign up for the webinar please visit Loyalty360.

Real-time Marketing Optimizating and Allocating - Myth or Reality?

"CMO 2.0" Panel at AdTech Tokyo

Charles Schwab's former CMO, Becky Saeger, will be a keynote speaker at AdTech Tokyo on September 18th. Sharing the stage with her during the "CMO 2.0" discussion will be MarketShare COO Ivan Markman, who will be featured as a panelist.

For more information on AdTech Tokyo, please visit http://www.adtech-tokyo.com/en/

Wes Nichols at Destination Marketing Conference

CEO Wes Nichols is speaking at the Destination Marketing travel conference, the largest gathering of travel marketers from around the world.

Wes Nichols at Destination Marketing 2013


Heath Podvesker @ Interact Barcelona 2013

Interact Barcelona 2013

Heath Podvesker, EVP, EMEA and global accounts, will be speaking at Interact Barcelona 2013 about “Winning multi-screen strategies”.  He will speak about breaking down the silos of marketing analytics to become more relevant in our multi-screen world. With advancements in technology/devices, the definition of 'screen' is no longer confined to televisions or computers but to everything fro

m mobile phones to digital billboards.  This provides great opportunities for markers and a new realm of exciting complexity for marketing science.

Furthermore, MarketShare will be this year’s sponsor of the IAB Europe Research Awards. Heath Podvesker says “MarketShare is delighted to be this year’s sponsor of the IAB Europe Research Awards. These awards recognise the critical role research and analysis play in marketing and strategy. MarketShare often integrates research into our models when working on marketing effectiveness programmes for our clients.  It is a great opportunity to celebrate the importance of this capability and the outstanding teams behind it.”

Interact is the essential meeting-place where leading European advertisers, industry experts, agencies and media owners gather for digital insight, debate and inspiration in Barcelona.

Now in its seventh year, it offers all the elements for building winning business strategies: a thought-provoking conference programme with leading industry figures, interactive workshops and plenty of networking opportunities. In addition to the conference programme, the MIXX and Research awards are presented for creativity in advertising and best practice in research on 23rd and 24th May.

More information available that the IAB Europe Interact Barcelona 2013 event page.

Optimizing Advertising Analytics using Big Data with AWS

March 26, 2013: AWS and MarketShare, an APN Premier Consulting Partner, invite you to join this live webinar to learn how customers are using Cloud based Big Data solutions to enable data-driven innovation. Marketers are spending an increasing amount of their budgets in digital channels and it's critical for businesses to accurately report and forecast the impact of each dollar spent. AWS and MarketShare can help you optimize your predictive analytics and allocation decisions driving greater ROI.

Discover best practices managing your attribution models across digital channels to improve reporting and forecasting.
Key take-aways include:
  • Gain insights to transform your approach to marketing analytics
  • Understand the ideal combination of Marketing and Sales actions to drive ROI
  • Identify the true "interaction effects" between marketing programs
  • Determine amount of spend relative to increase use of digital media to drive engagements
  • Discover online/social media tactice that enable improved sales and outcomes
Who Should Attend:
  • CMO's, Marketing, Media and Digital Marketing Professionals
  • Jon Einkauf, Sr. Product Manager, Amazon Web Services
  • Wes Nichols, CEO, MarketShare


Date / Time:


  • Tuesday, March 26, 2013 - 10:00AM PDT / 1:00PM EDT

Register now for the webinar.

Anupam Singh @ AWS re:Invent

MarketShare CTO Anupam Singh will be speaking at the Amazon Web Services re:Invent conference. His breakout session, "Marketing @ Big Data Scale," will discuss the impact of big data on the marketing analytics ecosystem.

As the complexity of marketing channels increase, and their need to be updated in real time grows, MarketShare's engineering team has been able to use AWS to allow marketers to be more accurate and agile in their planning and forecasting. This includes innovations (and many patents) in big data access paterns for analytics, distributed orchestration of math execution, and resource management in the cloud.

The event takes place November 27-29, 2012 at the Venetian in Las Vegas, NV.

Visit the re:Invent conference website for more information.

Jim Stengel @ Japan Marketing Association

MarketShare Advisor Jim Stengel (former GMO of P&G, CEO of Jim Stengel Company, author of "Grow') will be speaking at the Japan Marketing Association on November 5th. The lecture will be titled "The practice of integrated marketing management and the role of the CMO".

He will be joined by MarketShare COO Iván Markman who will be speaking on best practices in optimization to drive business growth and profitability based on his experience engaging with many of the top global brands and as head of MarketShare’s international business. Both will also participate in a panel entitled “Integrated Marketing Management and the CMO Function”.

The event takes place in Tokyo, November 5th from 2 - 6 PM at the YAMADA Building 9F 3-5-27 Roppongi, Roppongi, Minato-ku, Tokyo.

Please visit the JMA page for more information (Japanese only - English translation via Google available)

Wes Nichols @ Forbes CMO Summit: "Data is the New Black"

November 7-9, 2012: MarketShare CEO Wes Nichols will be Forbes CMO Summit in Naples, FL. He will be moderating a panel called "Data is the New Black".

Please visit the Forbes CMO Summit page for more information.

Jon Vein featured in Adobe Live Debate: How do we prove the value of marketing?

Adobe Live Debate: How do we prove the value of marketing?

October 25, 2012: Adobe Digital Marketing hosts a live online debate, "How do we prove the value of marketing?" Featuring MarketShare CEO, Jon Vein, and Olivier Blanchard, author of "Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization".

Starting at 9 AM PST on Thursday, October 25, the event is hosted by Michael Brito, SVP Edelman Digital. For more information, see Adobe Digital Marketing's Facebook invitation.

You can watch the replay of the debate here and you can follow the discussion on Twitter with the hashtag #MetricsNotMyths.

MarketShare Keynoting at IBM Education Forum - Bangalore, India

Anupam Singh, VP Technology at MarketShare will be keynoting at the IBM Education Forum "I-CARE 2012" on October 19, 2012. He will describe MarketShare's experience using and innovating with the Amazon Web Services and Hadoop platforms.

eMetrics Summit: Analytics Finds Sweet Spot for Social in the Marketing Mix

October 1, 2012: MarketShare EVP Pat LaPointe will be a keynote speaker at the eMetrics Summit, September 30 - October 4, in Boston, MA.

Pat will be sharing analysis of how social media fits into today's marketing mix using examples from 10 different industry sectors. He will be discussing how actionable insights can be drawn from social media with modern techniques in social media measurement.

For more information, visit eMetrics' web page.

Big Data Marketing in the AWS Cloud: Improving Cross-Media Effectiveness

September 26, 2012: Learn how more and more customers are using AWS to manage Big Data enabling data-driven innovation.

AWS and MarketShare, a leading cross-media analytics solution partner, invite you to attend a live webinar to learn how MarketShare Planner, a web-based, cross-media analytics solution is changing the way marketers and agencies plan media. Gain an understanding how to use advanced econometrics to connect marketing investments with revenue and profit on the AWS Cloud. Speakers from AWS and MarketShare will provide insights relative to:

  • Industry leading practices delivering cross-media analytics solutions for global marketers.
  • Learn about Marketshare Planner platform business benefits.
  • Enable agencies to add valuable offerings to win  business and improve operation efficiencies.
  • Gain knowledge about AWS Big Data offerings.


  • John Gannon, Business Development Manager, AWS
  • William Merchan, VP Business Development, MarketShare

The event will take place Wednesday, September 26th, at 10 AM PST/1 PM EST.

Register for the webinar Big Data Marketing in the AWS Cloud: Improving Cross-Media Effectiveness now. 

COO Iván Markman @ IBM Performance 2012

May 8, 2012: MarketShare COO Iván Markman will be presenting at IBM's Performance 2012 in Huntington Beach, CA.

Iván's presentation is titled "Derive Insight About Customers From Cross-Platform Analytics", and discusses how cross-platform analytics can help you clean, match, and integrate marketing and advertising data for insight about your customers that can lead to better targeting and even increased revenues. It also covers how you can build the architecture necessary for managing your data and analytics.


CEO Wes Nichols Speaking at HBS About Analytics 2.0

May 4, 2012: MarketShare CEO Wes Nichols will be speaking at Harvard Business School to CEOs and CMOs about how companies are creating asymmetric advantage through Analytics 2.0, driving tangible incremental business performance. Other notable speakers include A.G. Lafley, former Chairman and CEO of Procter & Gamble, Eugenio Minvielle, CEO North America of Unilever, and Ajay Banga, President & CEO of MasterCard Worldwide.

The event will take place Friday, May 4th at the Harvard Business School Theory and Practice in Marketing Conference.