MarketShare Advisor Jim Stengel (former GMO of P&G, CEO of Jim Stengel Company, author of "Grow') will be speaking at the Japan Marketing Association on November 5th. The lecture will be titled "The practice of integrated marketing management and the role of the CMO".
He will be joined by MarketShare COO Iván Markman who will be speaking on best practices in optimization to drive business growth and profitability based on his experience engaging with many of the top global brands and as head of MarketShare’s international business. Both will also participate in a panel entitled “Integrated Marketing Management and the CMO Function”.
The event takes place in Tokyo, November 5th from 2 - 6 PM at the YAMADA Building 9F 3-5-27 Roppongi, Roppongi, Minato-ku, Tokyo.