MarketShare CTO Anupam Singh will be speaking at the Amazon Web Services re:Invent conference. His breakout session, "Marketing @ Big Data Scale," will discuss the impact of big data on the marketing analytics ecosystem.
As the complexity of marketing channels increase, and their need to be updated in real time grows, MarketShare's engineering team has been able to use AWS to allow marketers to be more accurate and agile in their planning and forecasting. This includes innovations (and many patents) in big data access paterns for analytics, distributed orchestration of math execution, and resource management in the cloud.
The event takes place November 27-29, 2012 at the Venetian in Las Vegas, NV.