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Ross Levinsohn, Tom Davenport, Pat LaPointe Join MarketShare Advisory Board

Los Angeles, CA, March 31, 2014 – MarketShare today announced three additions to its Advisory Board: Ross Levinsohn, CEO of Guggenheim Digital Media, Tom Davenport, one of the world’s leading authorities on business and marketing analytics, and Pat LaPointe, who has helped engineer MarketShare’s growth as Executive Vice President.

Levinsohn previously served as interim CEO for Yahoo!, EVP and Head of Global Media for Yahoo!, as well as Managing Director of Fuse Capital and President of Fox Interactive Media. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, co-founder of the International Institute for Analytics and a Fellow of the MIT Center for Digital Business. LaPointe, a pioneer in data-driven marketing and analytics, was also Founder & Managing Partner of MarketingNPV, which MarketShare acquired in 2011.

MarketShare Names Brian Bailard Chief Revenue Officer

Los Angeles, CA – March 3, 2014 MarketShare announced today that Brian Bailard has joined the firm as Chief Revenue Officer (CRO). Bailard comes with a wealth of experience building and leading sales organizations for high-growth and disruptive technology companies. At MarketShare, he will be responsible for revenue across all channels worldwide.

“Brian’s track record of successfully building sales organizations, defining strategies and growing revenue will be a huge asset to MarketShare,” says Wes Nichols, Co-Founder and CEO. “He joins us at a particularly exciting time as MarketShare continues to grow rapidly while defining the future of not just advanced marketing analytics technology, but how companies deploy capital efficiently across the entire organization.”

MarketShare Names Simon Heyrick CFO

LOS ANGELES – February 10, 2013 – MarketShare, the company that’s defining the emerging industry of advanced marketing analytics software, announced today that Simon Heyrick has joined the firm as Chief Financial Officer (CFO). Heyrick comes with a wealth of experience in all aspects of finance and accounting and most recently served as Chief Accounting Officer at Green Dot Corp., a Los Angeles-based bank holding company. At MarketShare he will lead all accounting and finance functions, helping ensure the company’s continued financial strength and integrity.

New MarketShare Analysis Reveals Twitter Impact on TV Ads

LOS ANGELES – December 19, 2013 – In an analysis conducted for Twitter, MarketShare – the leader in advanced marketing analytics – has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. This study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 each when there wasn’t Twitter paid advertising. But for those carriers combining television ads with Twitter advertising, customer acquisition cost for TV advertising dropped to about $83, a 35% improvement.

“Now more than ever, major brand marketers need to understand the complex interplay between different marketing channels, and online-offline in particular,” says Jon Vein, Co-founder and CEO of MarketShare. “This analysis for Twitter is shedding new light on today’s complex consumer journey and how companies can profit from these insights in an increasingly multi-screen world.”

“We have always believed that Twitter is a powerful complement to television, and this study supports that,” says Adam Bain, President of Global Revenue for Twitter. “MarketShare’s ground-breaking work, using big data techniques and leading edge analytics, helps us quantify how Twitter can be a force multiplier, making television advertising even more effective than ever”.

MarketShare Named One of LA's 10 Hottest Start-ups by Inc.

MarketShare was recently named one of "LA's 10 Hottest Start-ups" by Inc.

After closing our most recent funding round of $38 million, we're looking to push the marketing industry forward.

Congratulations to all the team members who have worked hard to make our company a leader in the marketing analytics space!

Take a look at the rest of the list at Inc.'s website.

MarketShare Named One of LA's 10 Hottest Startups

New Independent Research Report Names Leaders in Marketing Mix Modeling

LOS ANGELES, CA – May 21, 2013 – In a new Forrester Research, Inc. report, MarketShare received the highest scores in all three of the top line categories measured by Forrester’s Wave methodology – Strategy, Market Presence and Current Offering. The report also named MarketShare a leader for the second time in a Forrester WaveTM. MarketShare’s scores emerged from a rigorous evaluation of marketing mix modeling by Forrester that identified the providers that “matter most” and evaluated them against 63 individual criteria.

Webinar to Reveal First Look at Independent Research Firm’s New ‘Marketing Mix Modeling’ Report

LOS ANGELES, CA – May 15, 2013 – A new Forrester WaveTM report on how companies are allocating resources to drive revenue, with a focus on marketing mix modeling, will be explored in-depth in a “first look” webinar scheduled for May 22, at 1pm ET (10am PT). The report is set to be released soon by Forrester Research, Inc. The webinar is sponsored by MarketShare, the leader in predictive analytics for marketers, and will feature a presentation by Forrester, an independent research firm serving global leaders in business and technology, examining the increasing level of sophistication and analytical detail now available to marketing organizations.

New MarketShare Analysis Reveals Impact of Mobile and Video Ads on Brand Sales

LOS ANGELES, CA – May 1, 2013 – Two of today’s most talked about brand advertising categories are mobile and online video. Until now, however, brands have struggled with accurately and definitively measuring the return they are getting on their video and mobile ad spending, and deciding how to best allocate their limited marketing and advertising dollars.

MarketShare, the leader in predictive analytics for marketers, has just completed one of the first in-depth analyses of video and mobile ad effectiveness as part of the larger marketing mix. The study, sponsored by Google, quantifies the relative impact of these digital media across several major industries, including autos (entry level luxury segment), credit cards, cosmetics, auto insurance and smartphones, with implications for many others. MarketShare analyzed vast amounts of data from Google, YouTube, and other syndicated data sources to establish how, at a category level, marketing drives consumers to engage with search, display, video and mobile channels, ultimately influencing their purchasing decisions.

MarketShare Announces $38 Million Investment to Accelerate Technology Enhancements and Global Expansion

LOS ANGELES Calif., (April 16, 2013) – MarketShare, the industry’s leading cross-media predictive analytics firm, today announced an investment led by growth equity firm FTV Capital and joined by existing investor Elevation Partners and other investors. The financing will be used to further enhance the company’s state-of-the-art technology platform as well as to accelerate growth in markets worldwide.

MarketShare EMEA Forms European Advisory Board

Global Executives bring a Myriad of Industry-Specific Expertise and Insight to ensure innovative Marketing Analytic Solutions

London, UK (February 19, 2013) - MarketShare, the leading analytics company that gives the most accurate and comprehensive predictive insights into marketing performance, forms its EMEA Advisory Board with world-renowned members. The members bring both local and global expertise from different marketing backgrounds and industries to support MarketShare as it continues to deliver the latest analytical innovations in real-time marketing measurement, coupled with mission-critical business solutions for customers.

MarketShare EMEA Appoints Robert Stratton as Vice President of Analytics

Stratton joins from his previous role as managing partner at Ohal, bringing extensive experience across marketing analytics and modelling across international companies

London, UK (February 19, 2013) - MarketShare Partners EMEA the leading analytics company that gives the most accurate and comprehensive predictive insights into marketing performance, today announces the appointment of Robert Stratton as VP of Analytics EMEA.  Stratton’s expertise in analytics will help bolster MarketShare’s global modelling team, managing a variety of on-going clients as well as expanding new customer deployments across EMEA.

Advertising Analytics 2.0 [via HBR.org]

Los Angeles, CA (February 13, 2013) - MarketShare's breakthrough methods in analytics and cloud technology are featured in the March 2013 issue of Harvard Business Review. Written by Wes Nichols, MarketShare CEO, Advertising Analytics 2.0 is the lead story for this edition, focusing on taking advantage of the 'perfect storm' of limitless data, cloud computing and next-generation analytics methods.  The confluence of change is allowing CMOs to make better, more predictive decisions as well as move beyond traditional methods like media mix, digital attribution and the like to get to a more true view of their business, customers and revenue drivers. 

Read the article at HBR.org.

Harvard Business Review - Advertising Analytics 2.0