News & Press
Salesforce Brings MarketShare into ExactTarget Marketing Cloud Partner Community, Elevates Multi-Channel Attribution
Los Angeles, CA – September 23, 2014 – MarketShare today announced that it has been selected into ExactTarget Marketing Cloud’s partner community network, to provide advanced cross-channel planning and attribution solutions to ExactTarget Marketing Cloud customers.
MarketShare’s technology will help companies apply multi-channel planning and attribution to their marketing and advertising efforts to better understand what’s working, what’s not, and the right amounts to invest to drive engagement, sales and revenue. The solution will unify data from across the ExactTarget Marketing Cloud to provide true ROI and predictive planning capabilities across all marketing and sales channels.
“Salesforce ExactTarget Marketing Cloud is a leading one-to-one digital marketing platform and we are excited to deliver best-of-breed planning and attribution technology to its clients,” said Jon Vein, Co-founder & CEO of MarketShare. “Our combined solution will empower ExactTarget Marketing Cloud clients to improve marketing allocation and attribution across all channels –online and offline, mobile and in-store – and to help automate campaign planning and course corrections.”
“The future of marketing is connecting with customers in entirely new ways through email, mobile, social, web and even connected products,” said Woodson Martin, chief marketing officer, ExactTarget Marketing Cloud. “Together, Salesforce and MarketShare are bringing solutions to CMOs that better connect those digital marketing channels with sales and revenue growth.”
As digital channels grow in importance and complexity, marketers need more sophisticated and powerful solutions to identify the most effective channels and content, make campaign course corrections “in-flight” and decipher sometimes conflicting performance reports. MarketShare’s solution, offered through ExactTarget Marketing Cloud, will improve marketing performance and increase sales with email, social and digital media analytics.
“MarketShare’s planning and attribution technology is, hands down, best-in-class,” added Bryan Wade, chief product officer, ExactTarget Marketing Cloud. “It gives marketers a clear understanding of what factors are contributing to success, and which combinations of touch points best deliver revenue. Through our partnership with MarketShare, ExactTarget Marketing Cloud clients will be able to achieve more informed and effective 1:1 marketing than ever before.”
The solution will fill a need for more powerful planning and attribution that includes both online and offline factors, has the ability to measure cross-media impacts and long term consequences, integrate market- and user-level analytics, and can greatly improve overall marketing ROI.
Product Key Benefits
- Improved measurement of the incremental impact of digital channels and tactics
- Automated campaign planning and mid-campaign course corrections
- Greater synchronization between digital and offline media measurement and planning
- Single source of truth for marketing performance
- Technology that scales for multi brand and global deployments
- Understand the potential impact of changes in email, social, display, and online video on financial results, including in-store sales driven by digital marketing
- Identify the impact of traditional and online media on social performance
- Understand the amplification effects of earned media
- Invest the right amount, by media, in advertising to drive social media engagement
- Allocate the appropriate spend to advertising on various digital channels
- Optimize campaigns
Sample Insights and Recommendations
The solution will be available to ExactTarget Marketing Cloud customers in early 2015.
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MarketShare helps marketers grow revenue. We enable large companies to measure, predict and dramatically improve Marketing’s impact on revenue by combining advanced analytics technology, scientific leadership and deep domain expertise. This typically generates a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase yielding a 3x-50x first-year ROI. We help direct over $100 billion in marketing investments for clients in 45 countries and are widely considered the market leader. For more information visit www.MarketShare.com
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LONDON – June 12, 2014 – MarketShare announced today that Lucien van der Hoeven has joined the company as Executive Vice President for Europe, Middle East and Africa (EMEA). Van der Hoeven brings an exceedingly strong industry background, having worked in key leadership positions at the global market research firm GfK where he was responsible for the full GfK Panel Services Benelux entities in Belgium and the Netherlands, and as a Board Member of Europanel (a Kantar Worldpanel and GfK joint venture.)
“Lucien’s track record of successfully growing the business and increasing profitability in the European marketplace will be a significant asset to MarketShare,” says Iván Markman, COO. “He joins us at a particularly exciting time as MarketShare continues to grow its EMEA operations rapidly while defining the future of advanced marketing analytics technology and digital attribution.”
Last year, MarketShare was named to the Deloitte Technology Fast 500 list of fastest growing tech companies in North America. “Our industry-leading position drove us to look for someone with exceptional strategic skills and European market expertise,” says Markman. “After an exhaustive search, we were fortunate to find someone of Lucien’s caliber to fill this important leadership team role.”
“Today, major marketing organizations in EMEA are moving aggressively to quantify marketing’s impact on revenue,” says van der Hoeven. “MarketShare’s cloud-based analytics technology is able to provide solutions for top brands at the scale they need to optimize marketing investments on a global basis. I’m thrilled to join the company at this stage in its rapid evolution and expand MarketShare’s leadership position in EMEA.”
In his previous role as Managing Director of GfK Panel Services Benelux, van der Hoeven grew sales from €32 million to €45 million and increased profitability from 8% to about 12% − logging five straight “best years ever” despite the global financial crisis. As a Board Member at Europanel, van der Hoeven guided many European and global pitches, and implementation of integrated account planning across Europe.
Previously, van der Hoeven was Commercial Director, FMCG Division at GfK Panel Services, Director of HR and Director of ICT at GfK, and Managing Director at CTG Netherlands. He has also been a board member of Aimark, lecturer at TIAS Nimbas Business School, Advisory Board member at University of Tilburg and a lecturer at Avans Business and NHTV Business School, as well as an Advisory Board member of the What’s Going on in Retailing congress.
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MarketShare helps marketers grow revenue. We enable large companies to measure, predict and dramatically improve marketing’s impact on revenue by combining advanced analytics technology, scientific leadership and deep domain expertise. This typically generates a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase yielding a 3x-50x first-year ROI. We help direct over $100 billion in marketing investments for clients in 45 countries and are widely recognized as the market leader.
+1 (203) 273-5479
Los Angeles, CA, May 2, 2014 – Wes Nichols, Co-founder and CEO of MarketShare, will speak at the Jefferies 2014 Global Technology, Media and Telecom Conference taking place in Miami, FL, May 6-8. Nichols will discuss the latest innovations in advanced analytics technology that are helping Chief Marketing Officers at Global 1000 companies measure, predict and dramatically improve marketing's impact on revenue.
Los Angeles, CA, March 31, 2014 – MarketShare today announced three additions to its Advisory Board: Ross Levinsohn, CEO of Guggenheim Digital Media, Tom Davenport, one of the world’s leading authorities on business and marketing analytics, and Pat LaPointe, who has helped engineer MarketShare’s growth as Executive Vice President.
Levinsohn previously served as interim CEO for Yahoo!, EVP and Head of Global Media for Yahoo!, as well as Managing Director of Fuse Capital and President of Fox Interactive Media. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, co-founder of the International Institute for Analytics and a Fellow of the MIT Center for Digital Business. LaPointe, a pioneer in data-driven marketing and analytics, was also Founder & Managing Partner of MarketingNPV, which MarketShare acquired in 2011.
Los Angeles, CA – March 3, 2014 – MarketShare announced today that Brian Bailard has joined the firm as Chief Revenue Officer (CRO). Bailard comes with a wealth of experience building and leading sales organizations for high-growth and disruptive technology companies. At MarketShare, he will be responsible for revenue across all channels worldwide.
“Brian’s track record of successfully building sales organizations, defining strategies and growing revenue will be a huge asset to MarketShare,” says Wes Nichols, Co-Founder and CEO. “He joins us at a particularly exciting time as MarketShare continues to grow rapidly while defining the future of not just advanced marketing analytics technology, but how companies deploy capital efficiently across the entire organization.”
LOS ANGELES – February 10, 2013 – MarketShare, the company that’s defining the emerging industry of advanced marketing analytics software, announced today that Simon Heyrick has joined the firm as Chief Financial Officer (CFO). Heyrick comes with a wealth of experience in all aspects of finance and accounting and most recently served as Chief Accounting Officer at Green Dot Corp., a Los Angeles-based bank holding company. At MarketShare he will lead all accounting and finance functions, helping ensure the company’s continued financial strength and integrity.
LOS ANGELES – December 19, 2013 – In an analysis conducted for Twitter, MarketShare – the leader in advanced marketing analytics – has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. This study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 each when there wasn’t Twitter paid advertising. But for those carriers combining television ads with Twitter advertising, customer acquisition cost for TV advertising dropped to about $83, a 35% improvement.
“Now more than ever, major brand marketers need to understand the complex interplay between different marketing channels, and online-offline in particular,” says Jon Vein, Co-founder and CEO of MarketShare. “This analysis for Twitter is shedding new light on today’s complex consumer journey and how companies can profit from these insights in an increasingly multi-screen world.”
“We have always believed that Twitter is a powerful complement to television, and this study supports that,” says Adam Bain, President of Global Revenue for Twitter. “MarketShare’s ground-breaking work, using big data techniques and leading edge analytics, helps us quantify how Twitter can be a force multiplier, making television advertising even more effective than ever”.
MarketShare was recently named one of "LA's 10 Hottest Start-ups" by Inc.
After closing our most recent funding round of $38 million, we're looking to push the marketing industry forward.
Congratulations to all the team members who have worked hard to make our company a leader in the marketing analytics space!
LOS ANGELES, CA – May 21, 2013 – In a new Forrester Research, Inc. report, MarketShare received the highest scores in all three of the top line categories measured by Forrester’s Wave methodology – Strategy, Market Presence and Current Offering. The report also named MarketShare a leader for the second time in a Forrester WaveTM. MarketShare’s scores emerged from a rigorous evaluation of marketing mix modeling by Forrester that identified the providers that “matter most” and evaluated them against 63 individual criteria.
LOS ANGELES, CA – May 15, 2013 – A new Forrester WaveTM report on how companies are allocating resources to drive revenue, with a focus on marketing mix modeling, will be explored in-depth in a “first look” webinar scheduled for May 22, at 1pm ET (10am PT). The report is set to be released soon by Forrester Research, Inc. The webinar is sponsored by MarketShare, the leader in predictive analytics for marketers, and will feature a presentation by Forrester, an independent research firm serving global leaders in business and technology, examining the increasing level of sophistication and analytical detail now available to marketing organizations.
LOS ANGELES, CA – May 1, 2013 – Two of today’s most talked about brand advertising categories are mobile and online video. Until now, however, brands have struggled with accurately and definitively measuring the return they are getting on their video and mobile ad spending, and deciding how to best allocate their limited marketing and advertising dollars.
MarketShare, the leader in predictive analytics for marketers, has just completed one of the first in-depth analyses of video and mobile ad effectiveness as part of the larger marketing mix. The study, sponsored by Google, quantifies the relative impact of these digital media across several major industries, including autos (entry level luxury segment), credit cards, cosmetics, auto insurance and smartphones, with implications for many others. MarketShare analyzed vast amounts of data from Google, YouTube, and other syndicated data sources to establish how, at a category level, marketing drives consumers to engage with search, display, video and mobile channels, ultimately influencing their purchasing decisions.
MarketShare Announces $38 Million Investment to Accelerate Technology Enhancements and Global Expansion
LOS ANGELES Calif., (April 16, 2013) – MarketShare, the industry’s leading cross-media predictive analytics firm, today announced an investment led by growth equity firm FTV Capital and joined by existing investor Elevation Partners and other investors. The financing will be used to further enhance the company’s state-of-the-art technology platform as well as to accelerate growth in markets worldwide.