News & Press

New Independent Research Report Names Leaders in Marketing Mix Modeling

LOS ANGELES, CA – May 21, 2013 – In a new Forrester Research, Inc. report, MarketShare received the highest scores in all three of the top line categories measured by Forrester’s Wave methodology – Strategy, Market Presence and Current Offering. The report also named MarketShare a leader for the second time in a Forrester Wave^TM. MarketShare’s scores emerged from a rigorous evaluation of marketing mix modeling by Forrester that identified the providers that “matter most” and evaluated them against 63 individual criteria.

According to Forrester, an independent research firm serving global leaders in business and technology, “MarketShare earns its position as a Leader specifically for its innovative approach to marketing mix and its deep analytical capabilities.” Describing leaders as “analytic visionaries,” Forrester said MarketShare “has the right mix of strategy consulting and change management services, customized modeling expertise, an easy-to-use mix and optimization tool, and in-depth cross-industry and domain expertise.”

“The message coming out of this Forrester WaveTM report couldn’t be better for our clients who trust our solutions to help make better decisions,” says Wes Nichols, Co-founder and CEO of MarketShare. “Our top scores in Strategy, Market Presence and Current Offering, along with Forrester’s description of leaders as ‘analytic visionaries’ reinforces for us the market perception that we’re leading the way in predictive analytics. Read the full report from Forrester and see for yourself why our fast-growing roster of major global companies is moving the industry beyond traditional media/marketing mix modeling, digital attribution and other ‘Analytics 1.0’ solutions, and toward integrating analytics across their entire organizations.” (MarketShare’s vision of “Analytics 2.0” was featured as the March Harvard Business Review cover story.)

The Forrester report cites a MarketShare client’s own words, saying, “The depth and breadth of experience of the leadership and the support team is significant and not likely to be found with another vendor.” MarketShare’s top ranking in the report’s “Current Offering” category encompasses services, technology/software, data, methodology, analysis and Net Promoter Score (NPS). Its top-ranked position in “Strategy” covers: management team strength, along with corporate, product, and global strategy. Under “Market Presence,” where MarketShare also earned the top score, the individual criteria were: financial stability, global footprint, customer base and packaging.

In its new report, Forrester describes an evolving market that “is growing as marketers increasingly appreciate different methodologies and the unique insights that support them in making key budget allocation decisions.” Leading vendors “have the capability to act as strategic partners advising clients on communication, marketing and business strategy decisions,” the report says.

The Forrester Wave^TM: Marketing Mix Modeling, Q2 2013 – written by Tina Moffett, Customer Insights Analyst, and Luca Paderni, VP and Research Director - Marketing Leadership Practice at Forrester – also highlights the evolution of marketing mix modeling as it expands into consumer and business insights. With cheaper computational power and increasingly complex statistical model capabilities available to them, marketers can now uncover insights on consumer behavior and marketing performance across all channels, even down to the campaign level.

“There’s a reason why half of Fortune 50 companies have worked with MarketShare, and that our software now influences the allocation of $10’s of billions in marketing investments,” says Nichols. “And we believe it’s the same reason Forrester found us to be a leader: MarketShare’s track record of groundbreaking strategic solutions and software innovations, pushing the boundaries of what marketers once thought impossible, is delivering bottom-line results that brands can’t ignore.”

The complexities resulting from today’s multi-channel world are leading to traditional marketing and mix analytic methods being displaced by solutions like those offered by MarketShare, as marketers are demanding ever-more sophisticated solutions. Marketers who read Forrester’s latest report will now have a clear mile marker for helping them choose the best partner to bring order to chaos and move beyond traditional media and marketing mix modeling.

For further information about the report and MarketShare, visit: http://bit.ly/Forrester_MMM_2013

About MarketShare
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of groundbreaking innovations in data, modeling and software, and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision making, next-generation attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. For more information, visit: http://www.marketshare.com; follow us on Twitter @MarketShareCo

MarketShare Media Contact:
Jonathan Zaback
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917.293.5047

Webinar to Reveal First Look at Independent Research Firm’s New ‘Marketing Mix Modeling’ Report

LOS ANGELES, CA – May 15, 2013 – A new Forrester Wave^TM report on how companies are allocating resources to drive revenue, with a focus on marketing mix modeling, will be explored in-depth in a “first look” webinar scheduled for May 22, at 1pm ET (10am PT). The report is set to be released soon by Forrester Research, Inc. The webinar is sponsored by MarketShare, the leader in predictive analytics for marketers, and will feature a presentation by Forrester, an independent research firm serving global leaders in business and technology, examining the increasing level of sophistication and analytical detail now available to marketing organizations.

“Forrester’s comprehensive analysis, covering over 60 individual evaluation criteria, tracks the ongoing transformation of the marketing analytics field, including how traditional marketing and mix analytic methods are changing to fit the reality of a multi-channel world,” says Pat LaPointe, executive vice president of MarketShare who will discuss the study findings with guest Luca Paderni, VP and Research Director - Marketing Leadership Practice, at Forrester. “Marketers are demanding ever-more sophisticated solutions. This webinar will help senior marketers learn how advanced, predictive analytics can bring order to chaos and move beyond traditional media and marketing mix modeling.”

“Senior marketers are under more pressure than ever to prove return on investment (ROI) across their entire market budget,” says a Forrester report authored by Paderni, titled Deliver Transparent Returns on Your Marketing Dollar. “Marketing mix modeling (MMM), fueled by an abundance of digital data streams and affordable data mining capabilities, offers marketers a portfolio of software-based and consulting services that can measure marketing ROI, forecast marketing outcomes and analyze marketing investment impact across channels…Marketing leaders who’ve adopted MMM are finding success and plan to continue investing in modeling.”

In its new report evaluating the fast-evolving state of marketing mix modeling, Forrester conducted initial evaluations of numerous vendors and then detailed assessments of the top nine based on the quality of their solutions, forward-looking recommendations, digital acumen and many other factors.

For details and to register for the Webinar (set for May 22 at 1pm ET; 10am PT), visit http://bit.ly/ForresterWebinar2013

MarketShare Media Contact:
Jonathan Zaback
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917.293.5047

New MarketShare Analysis Reveals Impact of Mobile and Video Ads on Brand Sales

LOS ANGELES, CA – May 1, 2013 – Two of today’s most talked about brand advertising categories are mobile and online video. Until now, however, brands have struggled with accurately and definitively measuring the return they are getting on their video and mobile ad spending, and deciding how to best allocate their limited marketing and advertising dollars.

MarketShare, the leader in predictive analytics for marketers, has just completed one of the first in-depth analyses of video and mobile ad effectiveness as part of the larger marketing mix. The study, sponsored by Google, quantifies the relative impact of these digital media across several major industries, including autos (entry level luxury segment), credit cards, cosmetics, auto insurance and smartphones, with implications for many others. MarketShare analyzed vast amounts of data from Google, YouTube, and other syndicated data sources to establish how, at a category level, marketing drives consumers to engage with search, display, video and mobile channels, ultimately influencing their purchasing decisions.

MarketShare Announces $38 Million Investment to Accelerate Technology Enhancements and Global Expansion

LOS ANGELES Calif., (April 16, 2013) – MarketShare, the industry’s leading cross-media predictive analytics firm, today announced an investment led by growth equity firm FTV Capital and joined by existing investor Elevation Partners and other investors. The financing will be used to further enhance the company’s state-of-the-art technology platform as well as to accelerate growth in markets worldwide.

MarketShare EMEA Forms European Advisory Board

Global Executives bring a Myriad of Industry-Specific Expertise and Insight to ensure innovative Marketing Analytic Solutions

London, UK (February 19, 2013) - MarketShare, the leading analytics company that gives the most accurate and comprehensive predictive insights into marketing performance, forms its EMEA Advisory Board with world-renowned members. The members bring both local and global expertise from different marketing backgrounds and industries to support MarketShare as it continues to deliver the latest analytical innovations in real-time marketing measurement, coupled with mission-critical business solutions for customers.

MarketShare EMEA Appoints Robert Stratton as Vice President of Analytics

Stratton joins from his previous role as managing partner at Ohal, bringing extensive experience across marketing analytics and modelling across international companies

London, UK (February 19, 2013) - MarketShare Partners EMEA the leading analytics company that gives the most accurate and comprehensive predictive insights into marketing performance, today announces the appointment of Robert Stratton as VP of Analytics EMEA. Stratton’s expertise in analytics will help bolster MarketShare’s global modelling team, managing a variety of on-going clients as well as expanding new customer deployments across EMEA.

Advertising Analytics 2.0 [via HBR.org]

Los Angeles, CA (February 13, 2013) - MarketShare's breakthrough methods in analytics and cloud technology are featured in the March 2013 issue of Harvard Business Review. Written by Wes Nichols, MarketShare CEO, Advertising Analytics 2.0 is the lead story for this edition, focusing on taking advantage of the 'perfect storm' of limitless data, cloud computing and next-generation analytics methods. The confluence of change is allowing CMOs to make better, more predictive decisions as well as move beyond traditional methods like media mix, digital attribution and the like to get to a more true view of their business, customers and revenue drivers.

Read the article at HBR.org.

MarketShare COO and former GMO of Procter & Gamble to Speak at Japan Marketing Association

Iván Markman, COO MarketShare and Jim Stengel, president/CEO, The Jim Stengel Company to address JMA on November 5, 2012.

Amazon Web Services Chooses MarketShare as Partner

MarketShare Receives Advanced Consuling Partner Designation in Amazon Web Services Partner Network

Los Angeles, CA (October 3, 2012) - MarketShare, the leading cross-media predictive analytics company announced today that it has been awarded the designation of Advanced Consulting Partner from Amazon Web Services (AWS). As a member of the Amazon Web Services Partner Network (APN), MarketShare continues to build cutting-edge technology using the Amazon Web Services’ cloud. This infrastructure allows MarketShare to deliver solutions that enable businesses to credibly measure the past and quickly simulate the future impact of marketing investments.

MarketShare Expands Academic Advisory Board

New board members are ten world-renowned marketing scientists and thought leaders in the area of marketing performance measurement

Boston, MA (June 8, 2012) - MarketShare, the leading cross-media analytics company that enables global agencies to optimize their marketing investments, today announced that ten world-renowned marketing scientists have joined its Academic Advisory Board. The members of the Academic Advisory Board and MarketShare will collaborate to deliver the latest innovations in marketing science and advance the adoption of next-generation marketing measurement methodologies.

MarketShare Awarded Patent for State Machine Controlled Dynamic Distributed Computing

MarketShare’s Pause N Play Technology Helps Customers Control Performance and Manage Cost

Los Angeles, CA (June 5, 2012) - MarketShare, the leading cross-media analytics company that enables global marketers and agencies to optimize their marketing investments, announced today that the United States Patent and Trademark Office (USPTO) has awarded the company a patent (U.S. No. 8,090,974) for State Machine Controlled Dynamic Distributed Computing. This revolutionary technology makes data processing more predictable by overlaying a state machine on top of standard big data workflows.

MarketShare Further Quantifies Social Influence and Media Impact on Revenue; Successfully Integrates Keller Fay’s TalkTrack® Data for Return on Investment Analytics

Executives from MarketShare and Keller Fay to present findings at leading marketing conference at Wharton, University of Pennsylvania

Philadelphia, PA (May 31, 2012) - MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing investments, today announced some new insights in measuring the return on investment (ROI) impact of social influence and media. MarketShare, through its partnership with Keller Fay, the first full-service marketing research and consulting company dedicated exclusively to word of mouth (WOM) marketing, has added offline WOM data streams into MarketShare’s analytics engine, gaining more detailed attribution insights into the impact of offline and online social networks within the marketing mix.

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