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MarketShare Forms Technology Advisory Board to Help Drive Next Phase of Growth

Assembles Leading Innovators from Advertising Technology and Big Data 

Los Angeles, December 18th, 2014 – MarketShare, the global leader in marketing analytics software for enterprise, today announced that it has formed a Technology Advisory Board to help guide the company’s product innovation and technology development in its next stage of growth.

The new Board, composed of top leaders in enterprise systems, advertising technology, and big data software, will offer strategic guidance and tactical assistance on MarketShare’s product roadmap, operations, and technology-talent acquisition.

The Technology Advisory Board members are:

Greg Badros, Founder of advisory firm Prepared Mind Innovations, Inc. Badros’s prior roles include Vice President of Engineering and Products at Facebook, and Senior Director of Engineering at Google. He has led engineering for products including Facebook Ads, Graph Search, Data Science, and Data Infrastructure; and for Google AdSense and Gmail.

David Champagne, Chief Architect & VP Research at Revolution Analytics, an R-language software company used by enterprises seeking to drive down the cost of big data. Prior to Revolution Analytics, Champagne was Principal Architect/Engineer for SPSS. Before that role, Champagne was Vice President of Software Engineering at LexiQuest.

Gokul Rajaram, Product Engineering Lead at Square. Rajaram’s prior roles include Product Director, Ads at Facebook; Co-Founder and CEO of Chai Labs, a semantic technology startup acquired by Facebook; and Product Management Director at Google AdSense, which he helped drive from concept to multi-billion dollar product line.

John Slade, consultant to multiple Internet companies on digital marketing strategies and products. Slade’s prior roles include SVP, Product Management at Rubicon Project; and Vice President, Product Management at Yahoo!. Slade was pivotal in developing Overture, Yahoo!’s early search advertising platform which ignited pay-per-click search marketing.

Mike Smith, Chief Technology Officer at Verisk Analytics, where he works to transform the risk management ecosystem via improvements in data management, predictive analytics and advanced simulation. His former roles include Chief Technology Officer/Chief Architect at Interthinx, a Verisk Analytics company; and Chief Software Architect at Strategic Analytics (acquired by Verisk).

“We are honored to have these technology luminaries join us as advisors,” said Iván Markman, COO, MarketShare. “We anticipate explosive growth for MarketShare—driven by high demand for superior marketing analytics technology, coupled with our own aggressive product innovation agenda. As we continue to grow and evolve, the Technology Advisory Board’s insights and experience will be pivotal in shaping the revolutionary solutions we deliver to our customers, partners, and the broader market.”

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About MarketShare

MarketShare helps marketers grow revenue.  Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. Visit www.marketshare.com.

Press Contact:

Abe Mezrich, MarketShare
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(609) 462-2870

 

 

MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2014 Technology Fast 500™

 

Attributes 491 percent revenue growth to its disruptive analytics technology that improves marketing effectiveness for major brands

Los Angeles, November 13, 2014 — MarketShare, an advanced marketing analytics technology company, has been named to Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. MarketShare grew revenues 491 percent from 2009 to 2013, the period covered, and is ranked for the second year in a row.

Jon Vein, Co-Founder & CEO, credits MarketShare’s rapid growth to its position as the leading global company in advanced “Big Data” marketing analytics technology. “Our MarketShare Decision Cloud platform helps major global brands make critical decisions on where to spend tens of billions of marketing dollars more effectively,” says Vein. “We are the first company in the marketing analytics industry to deliver a truly holistic system that marketers can use to measure, predict and improve marketing performance in both the online and offline worlds. MarketShare is honored that Deloitte has included us in such a notable list of disruptors and innovators.”  

Vein particularly notes the growing demand for a unified system that combines best-of-breed marketing mix optimization (determining the optimal allotment of marketing budget for each media outlet—like network TV, social media, or mobile advertising) with the precise attribution tools that determine, within each of those marketing outlets, which particular ad placements will best drive revenue.

“The companies ranked on the 2014 Deloitte Technology Fast 500 continue to set the bar for their industry higher each year,” said Eric Openshaw, vice chairman, Deloitte LLP and U.S. technology, media and telecommunications leader. “There are so many exciting products and smart thought leaders driving this list. We congratulate the Fast 500 companies and look forward to seeing them continue their momentum into 2015.”

“For 20 years, the Deloitte Fast 500 rankings have honored the innovation that is part of these companies’ DNA,” added Jim Atwell, national managing partner of the emerging growth company practice, Deloitte & Touche LLP. “We’re glad to be serving these high-growth companies, and helping the technology sector recognize the great strides and transformation these companies are making in their respective areas.”

 

About Deloitte’s 2014 Technology Fast 500™

Technology Fast 500, conducted by Deloitte LLP, provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2009 to 2013.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least $50,000 USD or CD, and current-year operating revenues of at least $5 million USD or CD. Additionally, companies must be in business for a minimum of five years and be headquartered within North America.

 

About MarketShare

MarketShare helps marketers grow revenue.  Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally.

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Media Contacts:

Abe Mezrich

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(609) 462-2870

Daniel Kehrer

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(310) 721-2330

 

Independent Research: MarketShare Explodes Into Cross-Channel Attribution

Los Angeles, November 07, 2014MarketShare, an advanced marketing analytics company, “has exploded into the cross-channel attribution space”, according to The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014 report just released. Forrester Research’s independent analysis of attribution providers included only those able to satisfy requirements of aggressive growth (at least 25% annually), an advanced algorithmic approach and experience with integrating online, offline and mobile marketing and media touch points, as well as conversion points such as mobile, digital, in-store and others.

MarketShare received the top score outright in two of the criteria analyzed by Forrester: Vendor Services and Support, and Financials. It also shared the top score for Onboarding and Engagement Model, Strength of Management Team, and Employees. In addition, MarketShare received scores placing it in the top four for Current Offering, Attribution Offering, Attribution Technology Interface, Actionability Outputs and Customers.

According to the Forrester report, MarketShare also receives high marks for its data collection and integration approach, and “has an impressive list of dynamic cross-marketing reports, including performance down to the placement level and cross-channel impact reports.” The report also states that MarketShare is one of two vendors that “could disrupt the attribution space” with its innovative offering, and that it “...shows significant promise in providing a true holistic performance measurement approach.”

“In fact,” says Iván Markman, Chief Operating Officer, “we timed our ‘explosion’ into the attribution space to make sure our technology could bring the same rigor and sophisticated math that we pioneered in other areas of marketing measurement. Our MarketShare Decision Cloud platform – including modules for attribution and mix modeling – covers all levels of decision making, from strategic planning down to the most granular optimization, in a single software suite.”

According to Forrester, the industry’s future is a single technology that combines mix modeling and attribution into a holistic platform. “Led by a merger of attribution and marketing mix modeling, new tools will consolidate and integrate into a new marketing optimization platform,” wrote Forrester analyst Jim Nail in a July 2014 report, “Mix Optimization Takes Over Planning”. 

The new attribution Wave, coupled with MarketShare’s ranking as a Leader in The Forrester Wave™: Marketing Mix Modeling, Q2 2013, positions MarketShare as a best-in-class source for guiding the entire range of marketing decisions, says Markman. (To request copies of these Forrester Wave reports, visit the following links: Cross-Channel Attribution; Marketing Mix Modeling.)

Marketers want a more comprehensive measurement technique to understand how their channels, tactics and customers are truly performing, the cross-channel attribution Wave report notes. “Vendors that offer holistic performance measurement, a solid approach to data management, and the capability to instantly turn insights into action are positioned to significantly change marketing and media strategy.”

“We are thrilled to be recognized by Forrester as one of the industry’s most significant cross-channel attribution providers,” says Markman. “We’ve grown rapidly for the very reasons Forrester points out – that marketing and consumer insights professionals increasingly trust attribution providers to act as strategic partners and provide help on top measurement and marketing planning decisions.”

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About MarketShare

MarketShare helps marketers grow revenue.  Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. 

Media Contact:

Abe Mezrich

This email address is being protected from spambots. You need JavaScript enabled to view it.

(609) 462-2870

Daniel Kehrer

This email address is being protected from spambots. You need JavaScript enabled to view it.

How much does Twitter impact automotive sales?

 

Twitter recently partnered with MarketShare to understand Twitter’s impact on consumers seeking to buy an auto. For example, did seeing a Tweet from a car manufacturer influence the consumer to buy that company’s vehicle? Here’s some of what we discovered:

  1. In 2013, Twitter drove $716 million in auto sales among the modeled nameplates through Twitter Ads, positive organic brand mentions on Twitter, amplification of TV advertising and the auto company’s “owned” Twitter activity.
  2. On Twitter, luxury compact autos generated $17.80 in revenue for every $1 invested, and volume mid-sized autos generated $7.90 for each $1 invested. (The higher return on investment in the luxury category is due partly to a higher vehicle price.)
  3. When auto marketers ran both TV ads and Twitter ads, the return on investment was 19% higher than when running TV ads alone, highlighting the strong synergy between Twitter and television.

It’s data with huge ramifications for automotive sellers. And the answers have attracted the attention of the press. Learn more about MarketShare’s findings with Twitter in AdAge,Automotive News, Edmunds, and The New York Times.

 

C Spire Named Winner of 2014 Marketing Analytics Leadership Award

Analytics increased effectiveness of customer retention campaigns by 50%, drove millions of dollars in incremental margin

NEW YORK – October 17, 2014 – The ANA (Association of National Advertisers) is pleased to announce that wireless service provider C Spire has won the 2014 Marketing Analytics Leadership Award — a $100,000 competition that spotlights companies leading the way in using analytics to improve marketing results and accelerate growth. Runners-up are business communications services provider Citrix and global semiconductor manufacturer Intel. As winner, C Spire will receive $50,000 for the company’s charities of choice, the American Heart Association and Operation Shoestring. Citrix and Intel will each receive $25,000 for charity, Girls Who Code and UNICEF respectively.

Examples of C Spire’s excellence in analytics included:

  • Increasing the effectiveness of customer retention campaigns by 50%
  • Driving upsell campaigns that delivered the equivalent of an additional 3% of sales, with no additional distribution costs or employees
  • Driving millions of dollars in incremental margin annually
    • Roger Adams, CMO, USAA
    • Beth Comstock, CMO and SVP, GE
    • Gayle Fuguitt, CEO & President, ARF
    • Jim Garrity, Founder and CEO, BridgeTwoWorlds, LCC and former CMO Wachovia
    • Kevin Lane Keller, Executive Director of MSI and E.B. Osborn Professor of Marketing, Dartmouth’s Tuck School of Business
    • Gary L. Lilien, Distinguished Research Professor of Management Science, Penn State’s Smeal College of Business
    • Tony Pace, CMO, Subway

“Using next-generation analytics has never been more important for companies to drive better business performance,” said Wes Nichols, CEO of MarketShare, presenter of the award.  “C Spire displayed a highly impressive level of analytical rigor and innovation, which it used to drive outstanding results for the enterprise. The other finalists, Citrix and Intel, also demonstrated exceptional results in this highly competitive and respected industry awards program.” 

Entrants were evaluated by an independent panel of current and former CMOs, top academics and industry leaders. The judges narrowed the pool to three finalists—Citrix, C Spire, and Intel—which they deemed exceptional in areas such as innovative approaches being taken, scientific rigor being applied, and demonstrated impact on the business. C Spire was named winner through a combination of judges’ decision (80% consideration) and open ballot for brand marketers at the ANA’s 2014 Masters of Marketing Annual Conference (20% consideration).

“As marketing organizations look to bring insightful measurement to every facet of their operations and strategy, all three finalists stood out as companies leading the way,” said Bob Liodice, President and CEO of the ANA. “Congratulations to C Spire, and to Citrix and Intel, for their outstanding analytics work.”

Justin Croft, Manager, Brand Platforms & Analytics, C Spire, added: “As analytics takes center stage in marketing, we’re thrilled that our program was selected as a prime example of the new scientific focus within the marketing org. It’s a tremendous honor and we’d like to thank the judges and ANA voters.”

The 2014 MALA judges are:

The award was established in 2013 by the ANA. It is offered in affiliation with The Advertising Research Foundation (ARF) and Marketing Science Institute (MSI), and is presented by leading analytics technology company MarketShare. Advertising Age and Warc are media partners.

 

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About the ANA

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA's membership includes nearly 630 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visitwww.ana.net, follow us on Twitter, or join us onFacebook.

 

About the Advertising Research Foundation (ARF)

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge.

 

About the Marketing Science Institute (MSI)

Founded in 1961, the Marketing Science Institute is a nonprofit, membership-based organization dedicated to bridging the gap between marketing science theory and business practice. With approximately 70 corporate members and a global network of academics, MSI provides a forum for the exchange of ideas and practices that foster marketing innovation.

 

About MarketShare

MarketShare helps marketers grow revenue.  Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. For more information visit www.MarketShare.com.

Media Contacts:


For ANA:

Duke Fanelli

(212) 455-8030

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For MarketShare:

Daniel Kehrer

(310) 721-2330

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Salesforce Brings MarketShare into ExactTarget Marketing Cloud Partner Community, Elevates Multi-Channel Attribution

Los Angeles, CA – September 23, 2014  MarketShare today announced that it has been selected into ExactTarget Marketing Cloud’s partner community network, to provide advanced cross-channel planning and attribution solutions to ExactTarget Marketing Cloud customers.

MarketShare’s technology will help companies apply multi-channel planning and attribution to their marketing and advertising efforts to better understand what’s working, what’s not, and the right amounts to invest to drive engagement, sales and revenue.  The solution will unify data from across the ExactTarget Marketing Cloud to provide true ROI and predictive planning capabilities across all marketing and sales channels.

“Salesforce ExactTarget Marketing Cloud is a leading one-to-one digital marketing platform and we are excited to deliver best-of-breed planning and attribution technology to its clients,” said Jon Vein, Co-founder & CEO of MarketShare. “Our combined solution will empower ExactTarget Marketing Cloud clients to improve marketing allocation and attribution across all channels –online and offline, mobile and in-store – and to help automate campaign planning and course corrections.”

“The future of marketing is connecting with customers in entirely new ways through email, mobile, social, web and even connected products,” said Woodson Martin, chief marketing officer, ExactTarget Marketing Cloud. “Together, Salesforce and MarketShare are bringing solutions to CMOs that better connect those digital marketing channels with sales and revenue growth.” 

As digital channels grow in importance and complexity, marketers need more sophisticated and powerful solutions to identify the most effective channels and content, make campaign course corrections “in-flight” and decipher sometimes conflicting performance reports. MarketShare’s solution, offered through ExactTarget Marketing Cloud, will improve marketing performance and increase sales with email, social and digital media analytics.

“MarketShare’s planning and attribution technology is, hands down, best-in-class,” added Bryan Wade, ‎chief product officer, ExactTarget Marketing Cloud. “It gives marketers a clear understanding of what factors are contributing to success, and which combinations of touch points best deliver revenue. Through our partnership with MarketShare, ExactTarget Marketing Cloud clients will be able to achieve more informed and effective 1:1 marketing than ever before.”

The solution will fill a need for more powerful planning and attribution that includes both online and offline factors, has the ability to measure cross-media impacts and long term consequences, integrate market- and user-level analytics, and can greatly improve overall marketing ROI.

Product Key Benefits

  • Improved measurement of the incremental impact of digital channels and tactics
  • Automated campaign planning and mid-campaign course corrections
  • Greater synchronization between digital and offline media measurement and planning
  • Single source of truth for marketing performance
  • Technology that scales for multi brand and global deployments
  • Understand the potential impact of changes in email, social, display, and online video on financial results, including in-store sales driven by digital marketing
  • Identify the impact of traditional and online media on social performance
  • Understand the amplification effects of earned media
  • Invest the right amount, by media, in advertising to drive social media engagement
  • Allocate the appropriate spend to advertising on various digital channels
  • Optimize campaigns

Sample Insights and Recommendations

Offering Timeline

The solution will be available to ExactTarget Marketing Cloud customers in early 2015.

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About MarketShare

MarketShare helps marketers grow revenue.  We enable large companies to measure, predict and dramatically improve Marketing’s impact on revenue by combining advanced analytics technology, scientific leadership and deep domain expertise. This typically generates a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase yielding a 3x-50x first-year ROI. We help direct over $100 billion in marketing investments for clients in 45 countries and are widely considered the market leader. For more information visit www.MarketShare.com

ExactTarget, Connections and others are among the trademarks of salesforce.com, Inc.

Contact:

Abe Mezrich

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(609) 462-2870

MarketShare Names Lucien van der Hoeven EVP for EMEA

 

LONDON – June 12, 2014 MarketShare announced today that Lucien van der Hoeven has joined the company as Executive Vice President for Europe, Middle East and Africa (EMEA). Van der Hoeven brings an exceedingly strong industry background, having worked in key leadership positions at the global market research firm GfK where he was responsible for the full GfK Panel Services Benelux entities in Belgium and the Netherlands, and as a Board Member of Europanel (a Kantar Worldpanel and GfK joint venture.)

“Lucien’s track record of successfully growing the business and increasing profitability in the European marketplace will be a significant asset to MarketShare,” says Iván Markman, COO. “He joins us at a particularly exciting time as MarketShare continues to grow its EMEA operations rapidly while defining the future of advanced marketing analytics technology and digital attribution.”

Last year, MarketShare was named to the Deloitte Technology Fast 500 list of fastest growing tech companies in North America. “Our industry-leading position drove us to look for someone with exceptional strategic skills and European market expertise,” says Markman. “After an exhaustive search, we were fortunate to find someone of Lucien’s caliber to fill this important leadership team role.”

“Today, major marketing organizations in EMEA are moving aggressively to quantify marketing’s impact on revenue,” says van der Hoeven. “MarketShare’s cloud-based analytics technology is able to provide solutions for top brands at the scale they need to optimize marketing investments on a global basis. I’m thrilled to join the company at this stage in its rapid evolution and expand MarketShare’s leadership position in EMEA.”

In his previous role as Managing Director of GfK Panel Services Benelux, van der Hoeven grew sales from €32 million to €45 million and increased profitability from 8% to about 12% − logging five straight “best years ever” despite the global financial crisis.  As a Board Member at Europanel, van der Hoeven guided many European and global pitches, and implementation of integrated account planning across Europe.

Previously, van der Hoeven was Commercial Director, FMCG Division at GfK Panel Services, Director of HR and Director of ICT at GfK, and Managing Director at CTG Netherlands. He has also been a board member of Aimark, lecturer at TIAS Nimbas Business School, Advisory Board member at University of Tilburg and a lecturer at Avans Business and NHTV Business School, as well as an Advisory Board member of the What’s Going on in Retailing congress.

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About MarketShare

MarketShare helps marketers grow revenue. We enable large companies to measure, predict and dramatically improve marketing’s impact on revenue by combining advanced analytics technology, scientific leadership and deep domain expertise. This typically generates a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase yielding a 3x-50x first-year ROI. We help direct over $100 billion in marketing investments for clients in 45 countries and are widely recognized as the market leader.

Contact:

Lynn Schlesinger

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+1 (203) 273-5479

 

 

MarketShare CEO to Speak at Jefferies Global Technology Conference

Los Angeles, CA, May 2, 2014 – Wes Nichols, Co-founder and CEO of MarketShare, will speak at the Jefferies 2014 Global Technology, Media and Telecom Conference taking place in Miami, FL, May 6-8. Nichols will discuss the latest innovations in advanced analytics technology that are helping Chief Marketing Officers at Global 1000 companies measure, predict and dramatically improve marketing's impact on revenue.

Ross Levinsohn, Tom Davenport, Pat LaPointe Join MarketShare Advisory Board

Los Angeles, CA, March 31, 2014 – MarketShare today announced three additions to its Advisory Board: Ross Levinsohn, CEO of Guggenheim Digital Media, Tom Davenport, one of the world’s leading authorities on business and marketing analytics, and Pat LaPointe, who has helped engineer MarketShare’s growth as Executive Vice President.

Levinsohn previously served as interim CEO for Yahoo!, EVP and Head of Global Media for Yahoo!, as well as Managing Director of Fuse Capital and President of Fox Interactive Media. Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, co-founder of the International Institute for Analytics and a Fellow of the MIT Center for Digital Business. LaPointe, a pioneer in data-driven marketing and analytics, was also Founder & Managing Partner of MarketingNPV, which MarketShare acquired in 2011.

MarketShare Names Brian Bailard Chief Revenue Officer

Los Angeles, CA – March 3, 2014 MarketShare announced today that Brian Bailard has joined the firm as Chief Revenue Officer (CRO). Bailard comes with a wealth of experience building and leading sales organizations for high-growth and disruptive technology companies. At MarketShare, he will be responsible for revenue across all channels worldwide.

“Brian’s track record of successfully building sales organizations, defining strategies and growing revenue will be a huge asset to MarketShare,” says Wes Nichols, Co-Founder and CEO. “He joins us at a particularly exciting time as MarketShare continues to grow rapidly while defining the future of not just advanced marketing analytics technology, but how companies deploy capital efficiently across the entire organization.”

MarketShare Names Simon Heyrick CFO

LOS ANGELES – February 10, 2013 – MarketShare, the company that’s defining the emerging industry of advanced marketing analytics software, announced today that Simon Heyrick has joined the firm as Chief Financial Officer (CFO). Heyrick comes with a wealth of experience in all aspects of finance and accounting and most recently served as Chief Accounting Officer at Green Dot Corp., a Los Angeles-based bank holding company. At MarketShare he will lead all accounting and finance functions, helping ensure the company’s continued financial strength and integrity.

New MarketShare Analysis Reveals Twitter Impact on TV Ads

LOS ANGELES – December 19, 2013 – In an analysis conducted for Twitter, MarketShare – the leader in advanced marketing analytics – has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. This study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 each when there wasn’t Twitter paid advertising. But for those carriers combining television ads with Twitter advertising, customer acquisition cost for TV advertising dropped to about $83, a 35% improvement.

“Now more than ever, major brand marketers need to understand the complex interplay between different marketing channels, and online-offline in particular,” says Jon Vein, Co-founder and CEO of MarketShare. “This analysis for Twitter is shedding new light on today’s complex consumer journey and how companies can profit from these insights in an increasingly multi-screen world.”

“We have always believed that Twitter is a powerful complement to television, and this study supports that,” says Adam Bain, President of Global Revenue for Twitter. “MarketShare’s ground-breaking work, using big data techniques and leading edge analytics, helps us quantify how Twitter can be a force multiplier, making television advertising even more effective than ever”.