MarketShare’s Pause N Play Technology Helps Customers Control Performance and Manage Cost
Los Angeles, CA (June 5, 2012) - MarketShare, the leading cross-media analytics company that enables global marketers and agencies to optimize their marketing investments, announced today that the United States Patent and Trademark Office (USPTO) has awarded the company a patent (U.S. No. 8,090,974) for State Machine Controlled Dynamic Distributed Computing. This revolutionary technology makes data processing more predictable by overlaying a state machine on top of standard big data workflows.
MarketShare’s big data platform implements a feature called “Pause N PlayTM” that is based on the ideas detailed in the patent. This cutting-edge technology addresses issues of complex big data workflows by fixing data errors. Corrections of data errors create massive inefficiencies in current big data platforms. Without Pause N Play, data workflows have to be rerun for every data error. In the metered world of cloud computing, complex workflow reruns are cost prohibitive.
Pause N Play’s technology framework is unmatched and is the only one of its kind that corrects data errors automatically using a rule-based engine. In current technologies, data errors would require programmer intervention. Pause N Play corrects the errors automatically and only affected portions of the workflow need to be run again. This translates into huge time and cost savings for the user. Workflow run times are reduced from hundreds of hours to minutes which in turn save millions of dollars in cloud computing costs.
“As a SaaS analytics vendor, MarketShare routinely crunches terabytes of data on a frequent basis. These data processing workflows need to run predictably to generate actionable and timely insights.” said Anupam Singh, VP Technology, MarketShare. “Pause N Play helps us run multi-stage data workflows with predictable performance despite hundreds of data errors seen daily. Customers and Operation engineers can pause dataflow processes at any point and restart them from that point. This saves hundreds of hours of expensive processing time.”
“Pause N Play’s flexibility empowers our customers to be more cost efficient by managing cost vs. performance.” said Jon Vein, Co-founder and Chief Executive Officer, MarketShare. “The performance of the system can be controlled to guarantee results in a certain timeframe, giving our customers increased power to manage costs, especially in a cloud environment. MarketShare has spent years developing key intellectual property to solve hard problems in big data. This investment enables us to bring cutting-edge data management solutions to our customers. This patent is recognition of the company’s leadership in technology to build the next generation of cloud based, big data applications.”
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. MarketShare is a portfolio company of Elevation Partners, a $1.9 billion private equity firm that makes large-scale investments in market leading consumer and technology businesses. For more information, please go to: http://www.marketshare.com; follow us on Twitter @marketshareco.