Insights

MarketShare insights are delivering value via academic research, case studies, white papers, seminars and collaborations with partners to engage your intellect and curiosity. We share difficult to find expertise and research and our goal is to promote marketing accountability, cross media measurement and greater transparency in demand generation decision making. We would like to spark your interest in the power of marketing analytics and convey its power when applied to achieving business results.

We are focused on ideas that make decisions easier and results quantifiable, and we regularly share our thinking to help advance transparency in marketing.

Members of our team and our advisory board have published books, research papers, articles and videos that are available in the public domain.

Here are some of the things we have been thinking about lately:

See our publications on marketing and media effectiveness
See our latest blog posting