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Videos

Michael Kassan on MarketShare

Michael Kassan, Chairman & CEO, MediaLink, discusses MarketShare capabilities.

Creating Accountability Through Analytics

Featuring Michael Kassan, Chairman & CEO, MediaLink

2014 ANA Marketing Analytics Leadership Award

2014 Marketing Analytics Leadership Award. Recognition and reward for your marketing analytics efforts, this year offering an expanded $100K prize pool.

Brought to you by: Association of National Advertisers, the Advertising Research Foundation, and the Marketing Science Institute.

Presented by: MarketShare. Media Partner: AdAge.

Learn more and sign up by visiting AnalyticsAward.com.

In Search of MarketShare

Learn about MarketShare and its industry-leading technology from CMOs, media experts, marketing scientists and company founders in this three-minute video.

Marketing Today: Changing at the Speed of Light

Featuring Becky Saeger (former CMO, Charles Schwab; Member, Board of Directors, E*Trade)

Transforming USAA with Advanced Marketing Analytics

Featuring Roger Adams (CMO, USAA)

Serving Up Real-Time Analytics Solutions at SUBWAY

Featuring Tony Pace (CMO, SUBWAY)

Deploying Marketing Analytics for Competitive Advantage

Featuring Tony Wells (CMO, ADT Corp.)

Using Data Analytics to Design the Customer Experience

Featuring Becky Saeger (former CMO, Charles Schwab; Member, Board of Directors, E*Trade)

Creating a Culture of Analytics

Featuring Roger Adams (CMO, USAA)

ANA Marketing Analytics Leadership Award, Presented by MarketShare

The ANA Marketing Analytics Leadership Award recognizes the best and the brightest of people who are working hard to deploy advanced analytics to drive greater marketing efficiency and effectiveness. This is the only award of its kind that recognizes the holistic contribution of analytics to the overall marketing program.
 
This year’s winner, USAA, is donating the $50,000 prize to the Fisher House Foundation, which provides free or low cost lodging to veterans and military families receiving treatment at military medical centers.
 
For more information and to be notified of when submissions open for the 2014 award, please visit http://www.analyticsaward.com.

Marketing Analytics: Tool for Transformation

The rapid evolution of marketing analytics is transforming marketing like never before. Learn how organizations are adapting to take advantage of the deep insights that marketing analytics provides.

Partnering with MarketShare

Learn how MarketShare's best in class services, technology, and expertise can help your organization make better choices.

Why MarketShare?

Learn how MarketShare is democratizing access to world class marketing analytics.

Art vs. Science in Marketing Analytics

Learn how art and science are coming together through marketing analytics, allowing marketers to perform at a higher level.

Essentials of Next-Gen Analytics

Move beyond the current state of analytics to something that can help you optimize your resources and predict future outcomes.

Featuring Wes Nichols, MarketShare CEO.

Learn more about Wes' "Analytics 2.0" article published as the cover story of the March 2013 issue of Harvard Business Review.

Predicting Marketing Results Through Analytics

Traditional analytics have allowed you to look back at historical data to see what worked and what didn't. The new generation of analytics allows you to predict what your business outcomes will be.

Jon Vein, co-Founder and CEO of MarketShare, takes a closer look at the technology and expertise behind the MarketShare advanced analytics solutions, and how they shed light on what’s working for marketers, and what’s not.

Building Long-Term Value with Marketing Analytics

Marketing isn't just about creating sales "right now" -- it is also about building brand value over the long term.

Pat LaPointe, Executive Vice President at MarketShare, explains why some CMOs may be at risk of grossly underserving their companies’ marketing programs by only measuring and demonstrating the short term value their marketing is creating, and failing to consider the longer term.

Measuring the Impact of Social Voice

One of the biggest questions in marketing today is, "What is the value of social media?" We've measured the impact of online word of mouth combined with offline word of mouth -- something we call "social voice".

Marc Vermut, VP Strategy for MarketShare, describes key CMO takeaways from groundbreaking research by MarketShare and The Keller Fay Group on measuring the impact of social voice.

For more information on our social voice research, please see the executive summary on "Quantifying the Role of Social Voice in Marketing Effectiveness".

Adapting Marketing Measurement to a Changing World

Marketing measurement is quickly changing due to the huge amounts of data that is becoming available to marketers.

Dominique Hanssens, Professor of Marketing at UCLA and a co-founder of MarketShare, discusses the role of data models in advanced marketing analytics, including how they must adapt to changing conditions and types of solutions necessary to succeed.