Videos

Making Analytics Work for You - The Formula for Smarter Marketing Decisions

Highlight videos from the Forrester & MarketShare live webcast, featuring Luca Paderni, Forrester VP Analyst, and Pat LaPointe, MarketShare EVP and MarketingNPV Editor-in-Chief.

The highlights are presented in 5 parts, covering topics such as what successful marketing mix modeling projects look like, drivers of innovation in MMM, and the future of marketing analytics.