Highlight videos from the Forrester & MarketShare live webcast, featuring Luca Paderni, Forrester VP Analyst, and Pat LaPointe, MarketShare EVP and MarketingNPV Editor-in-Chief.
The highlights are presented in 5 parts, covering topics such as what successful marketing mix modeling projects look like, drivers of innovation in MMM, and the future of marketing analytics.
In part 1 of our highlights from our live webcast, discover what today's marketers are looking for from their marketing mix modeling (MMM) projects. Organizations are demanding more accountability and performance from their marketing programs than ever before. See how MMM solves these problems.
Part 2 covers the drivers of innovation in marketing mix modeling. What new statistical methods, big data integration methods, and client needs are pushing the envelope in terms of what is available?
In part 3, Luca and Pat discuss the results and highlights from the Forrester Wave Report on Marketing Mix Modeling (available for download here).
Part 4 goes into more detail about what a successful marketing mix modeling project looks like. Luca and Pat talk about internal resources required, data sources and management, and more.
Moving forward, part 5 reveals what the future holds for marketing analytics. With the exceedingly high rate of change in the marketing analytics industry, make sure you and your organization are planning to take advantage of the benefits this change will bring.
If you are registered for premium content access you'll be able to watch all 5 videos below. Otherwise, please register for access.