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Measuring the Impact of Social Voice

One of the biggest questions in marketing today is, "What is the value of social media?" We've measured the impact of online word of mouth combined with offline word of mouth -- something we call "social voice".

Marc Vermut, VP Strategy for MarketShare, describes key CMO takeaways from groundbreaking research by MarketShare and The Keller Fay Group on measuring the impact of social voice.

For more information on our social voice research, please see the executive summary on "Quantifying the Role of Social Voice in Marketing Effectiveness".