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- White papers and Research
- Analytics 2.0: Seismic Tech and Data Availability Shifts Offer Vast New Predictive Analytics Opportunities
- Quantifying the Role of Social Voice in Marketing Effectiveness - Executive Summary
- Research: The Performance Implications of Deploying Marketing Analytics
- MarketShare 360 - The Next Era in Cross-Channel Marketing Attribution and Optimization
- MarketShare's predictive analytics has the power to bring order to chaos
- MarketShare and Clear Channel Outdoor Examine Out-of-Home Advertising and Retail Industry
- Outdoor Advertising Demonstrates Direct Sales Lift, Increases Effectiveness of Other Marketing Investments – Reports First Ever Research Study of “How Out-of-Home Advertising Works”
- Modeling Customer Lifetime Value
- Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations?
- The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
- Competitive Reactions to Advertising and Promotion Attacks
- New IAB Research Developed by MarketShare, Confirms Digital’s Place in Optimal Marketing Mix
- FOX Broadcasting Company & Marketshare Study of Television’s Importance in the Media Mix
- Case Studies
- NSPCC: Increasing Donations Through Marketing and Media Optimization
- Progressive: The Impact of Traditional and Online Marketing on Prospect Acquisition
- Smokefree: Role of Search in Driving Behavior Change
- Telecomm: Connecting brand advertising and business variables to economic outcomes
- Technology: Discovering the optimal response to aggressive competition and industry challenges
- Scottrade: Quantifying the impact of marketing and business drivers for optimal marketing mix
- Internet Services: Optimizing investments to better achieve business goals
- Education: Analysis of the entire marketing portfolio and impact on matriculation rates
- Carrefour: Understanding the complete marketing ROI on personal computer sales
- Understanding the on & offline relationships related to Expedia travel shoppers
- PC City: Understanding the complete marketing ROI for PC City
- Mercedes-Benz: Quantifying how online and offline marketing work together to drive sales volume
- How online advertising drives offline TV sales for leading International Retail Corp Auchan
- Videos
- MarketShare - Connecting Marketing to ROI
- Making Analytics Work for You - The Formula for Smarter Marketing Decisions
- Cannes 2012 Panel Highlights - Is Data Killing Creativity?
- MarketShare Introduction, Featuring CEO Wes Nichols
- William Merchan, VP of Business Development at MarketShare discusses marketing ROI at the Google Think Event in Sydney Australia June 30th 2011
- Marc Vermut, VP at MarketShare and Clear Channel Outdoor present "How Out-of-Home Advertising Works" at the Advertising Research Foundation
- Blog
- Advertising Analytics 2.0 [via Harvard Business Review]
- Finally, Proof that Word of Mouth Isn't Just "Nice to Have," But Drives Measurable ROI
- US in a different league to UK in marketing tables [via Financial Director]
- eMetrics Times: The Evolution of Attribution
- Can there be a Rosetta Stone for CFO's and CMO's?
- Measuring Facebook's Impact on Marketing (via JAR)
- Send This to Your CFO...Anonymously (via JAR)
- Bringing Math to the Magic (via Huffington Post)
- The True Value of Social Media (via BrandRepublic)
- Olympics Sponsorship Efficacy: It Hurts Not Being a Player
- Eyeballs to Outcomes: Moving Beyond Yell & Sell Marketing
- Altimeter Group: The Social Media ROI Cookbook
- Trends in Analytics That Will Shape Marketing and Business via AMA TV
- The Next Era in Marketing Attribution - From Adobe Digital Marketing Summit 2012
- The Two Worlds of Online and Offline Measurement - Bridging the Gap
- Super Bowl: Smart Marketers Go Deep - and Score - with Granular Data
- How Reliable is Past Experience in Planning Future Marketing Spending?
- Uncertainty Creates Opportunity
- How Much Marketing Support Does My New Product Need?
- Adoption Management: Don’t Forget the Soft Stuff
- Analytics 3.0: The 'Need to Have' Analytics Imperative
- With big data, size doesn’t matter – as long as your measurement discipline is sound
- Planning for disruption: Communications mix and message scenarios
- Is TV dying in the age of new media?
- Big Data + Big Analytics = Big Insights
- Addressing Agency Measurement Challenges
- Article by MarketShare Advisory Board member Jeffrey Rayport in this month's Harvard Business Review
- Interview with Wes Nichols, CEO of MarketShare on SoCalTech.com
- Introduction letter from the Co-CEO of MarketShare, Wes Nichols
- Connect
- News and Press
- Webinar to Reveal First Look at Independent Research Firm’s New ‘Marketing Mix Modeling’ Report
- New MarketShare Analysis Reveals Impact of Mobile and Video Ads on Brand Sales
- MarketShare Announces $38 Million Investment to Accelerate Technology Enhancements and Global Expansion
- MarketShare EMEA Forms European Advisory Board
- MarketShare EMEA Appoints Robert Stratton as Vice President of Analytics
- Advertising Analytics 2.0 [via HBR.org]
- MarketShare COO and former GMO of Procter & Gamble to Speak at Japan Marketing Association
- Amazon Web Services Chooses MarketShare as Partner
- MarketShare Expands Academic Advisory Board
- MarketShare Awarded Patent for State Machine Controlled Dynamic Distributed Computing
- MarketShare Further Quantifies Social Influence and Media Impact on Revenue; Successfully Integrates Keller Fay’s TalkTrack® Data for Return on Investment Analytics
- High Price for Facebook IPO
- Report: General Motors Doesn't 'Like' Facebook Ads
- MarketShare’s Chief Operating Officer, Iván Markman Presents at IBM Performance 2012
- MarketShare CEO Presents at Harvard Business School's Theory and Practice in Marketing Conference
- MarketShare Appoints Dirk Beyer as Executive Vice President, Chief Science & Innovation Officer
- MarketShare Presents at Amazon Web Services’ Big Data and HPC in the Cloud Event
- MarketShare Launches the Next Era in Marketing Attribution and Optimization with Best-in-Class Platform, MarketShare 360™
- MarketShare Releases Global Version of MarketShare Planner
- Independent Research Firm Cites MarketShare as a Leader in “Marketing Mix Modeling”
- MarketShare Welcomes Hewlett-Packard Veteran Dirk Beyer as SVP of Analytics and Modeling
- MarketShare Named “Cool Vendor in Media, 2011” by Gartner
- MarketShare Partners with Ticketmaster to Deliver Dynamic Pricing Tool
- MarketShare Announces $32M Investment from Elevation Partners
- MarketShare, [x+1] Partner to Connect Cross-Marketing Analytics with Digital Targeting and Optimization
- Analytics are rapidly shifting from "nice to have" to "need to have."
- MarketShare featured in today's Financial Times on innovation in analytics.
- MarketShare and TRA Partner to Bring Cross-Media Analytics and Television ROI Software to the Market
- MarketShare Accelerates Global Expansion with Seasoned Executives
- MarketShare Acquires MarketingNPV
- MarketShare Announces Alliance with Comscore to Enhance Optimization for Marketers
- MarketShare Appoints Steve Tobias as SVP and Managing Director
- Hakuhodo Brings MarketShare's Analytics and Software to its Clients
- Outdoor Advertising Demonstrates Direct Sales Lift, Increases Effectiveness of Other Marketing Investments Reports First Ever Research Study of How Out-of-Home Advertising Works
- Buddy Media Selects Marketshare Partners to More Deeply Measure Impact of Social Media Marketing
- MarketShare Partners Acquires JovianDATA
- New IAB Research Confirms Digital's Place in Optimal Marketing Mix
- Measurement and Accountability are More Important Than Ever for Marketers
- MarketShare Partners Appoints Peter Kellis as Chief Products Officer
- Jack Myers Joins MarketShare Partners' Board of Advisors
- Fortune 50 Marketing Executive Jim Garrity Joins MarketShare Partner's Board of Advisors
- Senior Modeling Executive Peter Cain, Ph.D Joins MarketShare Partners
- Ogilvy & Mather Worldwide partners with MarketShare Partners, deploying Compass for its Clients
- Research Guru David Poltrack Joins MarketShare Partners' Board of Advisors
- MarketShare Partners and Bank of America Offer Marketing Mix Software to the Bank of America Small Business Online Community
- Forbes and MarketShare Partners announce Innovative Accountability Offering for Forbes Advertisers
- MarketShare Partners and IBM develop Breakthrough Solution for Media Companies
- MarketShare Partners and Jim Stengel announce Partnership
- MarketShare Partners announces investment from Elevation Partners
- Financial Times features a team member's work on how to protect Consumer Goods Brands in a recession
- Gokul Rajaram, Googles Former Product Director, Joins the Board of MarketShare Partners
- Our team’s work for Wachovia is featured in this month’s Harvard Business Review.
- MarketShare Partners Enlists Former Wal-Mart CIO to Focus on Roll-Out of Advanced Analytic Software for Marketing ROI
- Events
- Optimizing Advertising Analytics using Big Data with AWS
- Anupam Singh @ AWS re:Invent
- Jim Stengel @ Japan Marketing Association
- Wes Nichols @ Forbes CMO Summit: "Data is the New Black"
- Jon Vein featured in Adobe Live Debate: How do we prove the value of marketing?
- MarketShare Keynoting at IBM Education Forum - Bangalore, India
- eMetrics Summit: Analytics Finds Sweet Spot for Social in the Marketing Mix
- Big Data Marketing in the AWS Cloud: Improving Cross-Media Effectiveness
- COO Iván Markman @ IBM Performance 2012
- CEO Wes Nichols Speaking at HBS About Analytics 2.0
- MarketShare @ Amazon Web Services’ Big Data and HPC in the Cloud Event
- [Webinar] Making Analytics Work for You - The Formula for Smarter Marketing Decisions
- Wes Nichols @ Wells Fargo Technology Transformation Summit
- MarketShare @ Adobe Digital Marketing Summit
- Wes Nichols @ Signal SF
- Kim Larsen @ Predictive Analytics World
- Wes Nichols @ ANA LA
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