MarketShare 360TM is MarketShare’s next generation platform for marketing attribution and optimization. This new solution brings together the most advanced marketing analytics and digital attribution, giving marketers the ability to track, measure, and optimize their entire media spend. It provides the most transparent and accurate view into the return of marketing investments that cross the wide spectrum of marketing channels, including paid, earned and owned media, online, offline and in-store.
MarketShare 360 is also the first platform of its kind to give marketers a highly granular view of a customer’s path to conversion, yet allow for a big picture view showing interactions across channels and the impact they have on each other. This allows for de-duplication of revenue attribution when looking at reports from multiple channels, resulting in true and accurate attribution.
Compared to today’s standard models for cross-channel attribution (last click, evenly weighted, pre-defined weighting, etc.), MarketShare 360’s attribution model is built based on your data, leveraging MarketShare’s extensive modeling library. In other words, your attribution model is specific to your business and marketing mix.
Utilizing MarketShare’s industry leading expertise in technology and marketing science, the platform provides real-time, non-sampled (e.g. highly accurate), and easily applied insights into all marketing efforts. All of this while being able to handle the torrent of data in today’s modern marketing landscape.
MarketShare 360 is great for all types of organizations looking for deeper insight into their marketing programs, optimization of their marketing resources, and the clearest picture into how all of their channels work together to drive sales.
- Big-data enabled – patented technology provides ability to handle the largest data sets in real time
- Real-time integration of data from multiple data sources
- Non-sampled approach delivers the highest level of accuracy
- Leverages analytics library across billions of data points for the most accurate attribution
- A cloud-based platform that allows for aggressive scaling based on size of data sets and processing demand, providing a consistently high level of performance
- See how your customers interact with different types of media on the path to conversion
- Give the appropriate amount of credit to each marketing channel
- Allocate your resources effectively across all channels
- Understand how offline media can affect online sales and vice versa
- Easy to use interface provides insights and alerts in real time